What Is The Necessary Control Of The Agent'S Product Operation?

Product supermarket operation is

It can attract consumers.

Facilitate the promotion of product visibility and sales performance.

However, the supermarket operation will also bring some business risks to the agents. If the operation of the supermarket operation is not considered, it is likely to increase the burden on its operation.

In the operation of supermarket operation, agents must seriously analyze and predict and avoid risks that may arise in the future.

Generally speaking, agents should control and control the following items.

(1) control entry to prevent the expected goal from reaching.

Many agents choose to enter the supermarket before they are hot or wishful thinking, either under the manufacturer's request to enter, or at the invitation of the supermarket.

There is no clear core purpose for the product to enter the supermarket. It is known that it is to promote sales, but it does not know that the sales need to be paid.

Therefore, agents must understand the cost of supermarket operation before they plan to enter the supermarket, understand the best sales status of similar products in supermarkets, and make a comprehensive analysis of input and output.

In addition, we should analyze the approval and invitation of supermarkets.

Find out the supermarket

(two) control the progress and prevent the pressure of scale supply.

After entering the supermarket, the product must closely follow the sales situation of the store.

After an optimistic sales situation, try to enter other supermarket outlets, and do not scale into other outlets in a short time.

Unless you have strong business resources, you can meet the needs of supermarket product supply.

Otherwise, you will have to invest a large part of the power to do the business of selling and selling goods, because the settlement behavior of supermarkets is based on product sales results and settlement period.

The cash trading market is thus weakened by the strength of its operations.

Moreover, after large-scale entry, sales of some outlets are not ideal, and the performance of your products in supermarkets may be positive or negative. Finally, the overall operating revenue is not reflected, and it is hard to please.

(three) control inventory and prevent

It is equally important to control the inventory of supermarket products.

Because too much inventory in the supermarket indicates that the agent needs to increase the cost of purchase and occupy funds.

At the same time, the backlog of products is in supermarkets, and the inventory management of supermarket products will be under pressure, and the possibility of invisible loss and bad damage will increase if the product inventory is insufficient.

Supermarket operators should regularly check and check inventory, keep abreast of the dynamic changes of inventory data, and pmit data to the agents as soon as possible. They prefer to organize deliveries at high frequency, and do not overstock them.

(four) control quality and prevent quality incidents.

Products entering the supermarket must check the quality of the products. If the quality is changed, they should be removed at any time.

Preventing the outflow of problem products will not only damage the interests of consumers, but also bring damages to agents.

It will also affect the consumption image of products.

This leads to a decline in consumer confidence in products.

The quality incident in some supermarkets is because the upstream enterprises and agents do not check the quality of products, so that products that can avoid quality events can flow to the market invisibly.

The salesmen of the supermarket have done a lot of work in promoting the commodities, but they often fail to check the quality of the products.

(five) control prices and prevent prices from damaging the market.

In terms of price control, it is necessary to ensure that the selling price of products at non supermarket outlets is consistent with the sales prices of supermarket outlets, and that in the promotion of supermarkets, prices should be prevented from falling significantly and affecting the operation of other outlets.

If the price of a product is more than 10% lower than that of the supermarket, I think the consumer will have the feeling of being cheated, or do not trust the product, or do not trust in the damp, or even suspect that the bargain is fake.

If this kind of sales situation is grasps by a "contending" competitor, it will probably become a sharp weapon for attack.

(six) control relationship to prevent unfair treatment {page_break}

Products into the supermarket does not mean that they have entered the cradle of concern. If you can not handle all kinds of relationships in the supermarket business, your products will probably encounter unfair treatment.

Such as the relationship between the salesperson, the relationship between the salesperson and the commodity management department, the investment promotion department or the purchasing department, and the friendly relationship with the storage center. Meanwhile, the agent should also take account of the long-term friendly communication with the relevant managers of the supermarket.

If it is too cold in relationship processing, products may be "cold" and more supermarket apportionment in supermarkets.

Sometimes some apportionment is fair, you may also have doubts, always feel that they have been treated unfairly, which will also affect the confidence of future products in the supermarket.

(seven) control funds to prevent capital stagnation.

Products are operated in supermarkets, and accounts settlement is a great test to the financial strength of agents, because the funds realized by the sale of products are managed by supermarkets in a longer period of time.

These funds can only be incorporated into the financial payment plan through the decomposition of funds from the financial department of the supermarket and the funding of the agent's product supply cost.

After obtaining the verification of the supermarket business management department, we can deduct the payment of the agent's products in accordance with the stipulate in the cooperation agreement.

Sometimes, because the workload of the financial management department of the supermarket is too heavy, it is difficult to clarify the impact of the corresponding account or supermarket capital operation project, and the settlement fund of the product may also be postponed.

Therefore, agents must promptly reconcile accounts with financial departments and collect funds.

(eight) withdrawing from control to prevent exit losses

If you want to opt out of the supermarket, you have to think about the relevant regulations of the supermarket.

If the company voluntarily withdraws, it is very likely that because of the promise of the supermarket to fulfill the after-sale service for the products, all settlement funds may be postponed to half a year later, and will be faced with the possibility of the administrative account deduction. If the change of the position of the management staff of the supermarket is encountered, the new employee will have to recheck the unsettled items again, and even need to make a multi-layer approval.

Therefore, before we quit, we must clearly clarify the relevant provisions of exit and find relevant policies and opportunities conducive to their exit.

If we use the pfer of the supermarket's management right, we can pfer the risk.

Or single store products and accounts pfer to the supermarket outlets still operating, or to settle accounts by way of cash in advance to avoid the entry of accounts into the "cold palace".