Illustration: The Whole Process Of Nike Logo Development
The name NIKE is very auspicious in the eyes of Westerners, easy to read, easy to remember, and very loud.
The Nike trademark symbolizes the feather of the Greek victory goddess wing, representing speed, and also represents the dynamic and gentle.
Nike's Nike logo is a small hook. Its shape is simple and powerful. It is like lightning. It makes people think of the speed and explosive force generated after using sporting goods.
For the first time, the sneakers named "Nike" have a square convex grain to enhance their stability. The two sides of the shoe have a knife shaped hook to symbolize the goddess's wings.
Nike
The company is a leader in world sports and health products. It was founded in 1962 by track and field coach Bill Bowerman and athlete Phil knight, formerly known as the blue ribbon sporting goods company.
The blue ribbon sporting goods company has the sales agency rights of Tiger sports shoes in the United States.
Soon after, Nike, named after the Greek sex goddess of heaven, was first established in the 1972 Olympic Games trials in the United States. After that, a student named Caroline Davidson designed a Swoosl1 sign similar to the flying wing, so he received a reward of $35.
As the background of the logo contour, Nike is represented in lowercase italics.
The company's goal is to become a leader in sports shoes, creating a technological innovation in light design.
NASA's former engineer, Frank Rudy, has studied and designed air cushioned shoes known as Nike air, which has brought Nike worldwide success.
The promotion campaign has set up the image of Nike's new sports fashion and has been used in advertisements.
Andre Agassi and Bo Jackson
Sports stars like Michael Jordan.
In 1988, in response to the huge consumer group, Nike pformed the competitive spirit of Britain into an easy to remember slogan, justdoit. It also succeeded in occupying the market through the performance of the lifestyle advocated by the new generation, and sales surged.
This logo has become a fashionable symbol and is popular all over the world.
Introduction to the development of Nike logo
At a football match held in Dallas, Texas.
Nike
Gordon Thompson, vice president of Dallas, noted that Nike signs of all sizes and sizes appeared in numerous places such as jerseys, flags, vending machines, and so on.
From this, Gordon Thompson thinks: the degree of the sign has reached the level of flood and should be regulated.
Nike designate the design department of the company to establish and perfect the application standard of the system logo. Every year the logo should be applied to websites, stores, companies and more than 20000 kinds of products. Therefore, the application flexibility of logo should be emphasized.
Two, scheme
The CI system specifies the difference between Nike standard and Swoosh logo.
SWoosh logo is the product logo, appeared on all products and advertising, and Nike's trademark has undergone a major adjustment. The contrast effect of the standard combination of the original Italic standard and the SwooSh logo is too intense. In order to balance the sense of balance, the company reused the lowercase font in 70s to reflect the traditional history.
Its strength lies in its historical origin. It is not nostalgia, but passion. It is our mark and our voice.
The standard name of Nike is used as a brand logo in the company, public service, shopping malls and image promotion activities.
The new strategy makes SW and oosh logo more effective and effective in CI system.
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