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Europe And The United States Compete For The Huge Market In China.

2010/10/7 23:40:00 50

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In China,

outdoors

The fashion craze is more and more fierce, but as a result of its late start, its brand is relatively simple. There are only traditional European and American outdoor equipment brands such as Columbia and north face in the market.

And that is about to change.

The first brand KOLON SPORT from Korea will enter China in a comprehensive way this year. No doubt it will bring infinite surprises to the monotonous outdoor market.

Mentioned in Korea

KOLON SPORT

The evergreen tree logo, which symbolizes nature and contains green breath, is widely known.

As an old brand in 1973, KOLON SPORT can witness and participate in the development of outdoor equipment in Korea.

37 years later, its original new ability to push the new vitality, is independent of the European and American factions of the super strong personality outdoor equipment!

To explore its success lies in the fact that unlike domestic brands, it has been consuming a lot of effort to fight against the big names in the world. Although the difference in force is different, the competition is so obvious that it appears to be inextricably linked, but instead becomes homogeneous.

South Korea's KOLON SPORT is listening to thunder in silent places, stunning the world, and softening the time.

First of all, from the aspect of body shape, European and American brand clothing can not be imported.

Because tall Europeans and Europeans do not produce clothes that are smaller than themselves, and Asians do not wear much larger clothing than themselves, so it is clear that KOLON SPORT has an innate advantage in the template.

Secondly, the selection of outdoor equipment materials is similar.

Columbia

In order to reduce costs, most of these products use their own Omni-Tech fabrics, while KOLON SPORT chooses to work with GORE-TEX, the world's leading fabric supplier.

Gore-Tex fabric is the top waterproof breathable fabric, its unique waterproof structure design, a square inch has as many as 9 billion small holes, the size of these small holes is 2 drops of water drops, but also 700 times larger than the water vapor molecules.

In addition, it is soft and tough, so it has the most durable waterproofing capability.

This undoubtedly gives KOLON SPORT its inherent advantages in materials.

At the same time, KOLON SPORT firmly grasps the temper of Asian people, and every season there will be new bright spots in science and technology. They will earn enough attention: like KOLON SPORT's classic ultra light products, the weight of a pair of shoes for traveling shoes and OLLEI and DULLEI is only 340 grams, while the weight of the windshield jacket in the "ZERO TECH" series is 70 grams, and the whole dress can be grasped by one hand after folding.

Anti UV climbing pants also have only 190 grams, which can reduce the energy consumption of the human body.

These conceptual clothes were actually presented in front of them, so they were sold out in Korea, and they are said to be one of them.

Of course, KOLON SPORT's best way to defeat the European and American factions is to grasp the fashion that Asians love.

After all, outdoor sports are too far away from ordinary people's lives and restricted by economic conditions. Many people prefer to buy outdoor products as ordinary durable goods. They pursue fashionable and inexpensive products. They can recover their purchasing power as soon as possible after purchase and buy new products in time.

This appeal has made outdoor products more and more tough, but still has no fatal attraction. Functional attention must be left behind by fashion. The main consumer groups are increasingly concerned about the creativity, novelty and update rate of clothing design.

While KOLON SPORT attaches great importance to the design and consider the Asian attention waist repair design, hard shoulder lines, neat tailoring and other fashion modeling problems.

Like KOLON SPORT's quick drying series, waist width and lower width are the most important ways to keep fit.

In addition, the latest 2010 autumn and winter series of new products will not only be used in high-end fabrics, but also in the design of the autumn and winter, which will be a dull and gloomy impression. It will be a combination of color design and stereo cutting. It is also very suitable for urban life.

In addition, KOLON SPORT and Korea University of science and technology to achieve industrial cooperation, through the Motion Capture research, analysis of every movement and every part of the body movement, nervous system, body temperature, etc., to develop every part of the use of the best fabric and function of outdoor products.

With the improvement of outdoor leisure concept, Chinese enthusiasm for outdoor clothing has been unprecedentedly high, and is particularly sensitive to brands.

KOLON SPORT, which is making a fuss about fashion and price, will become the second largest force in Columbia and other European and American international brands.