China Online Group Buying Survey 2010 Officially Released

September 19th

The report shows that as of the end of August 2010, the number of online group buying enterprises in China has reached 1215.

It has not yet included the 256 group buying websites that have not been opened or closed, and the small group buying websites that have just opened a group or have few League members, Fang Yingzhi, editor in chief of the China Electronic Commerce Research Center.

According to the distribution of domestic group buying websites,

At present, the group buying enterprises are mainly concentrated in the "first tier cities" with more developed economy. The China Electronic Commerce Research Center said that although the economically developed provinces and cities have certain advantages in developing group buying, competition has become too intense.

For the national expansion of the group buying websites, the development targets can be aimed at undeveloped or undeveloped markets, such as "two or three line cities", such as Changsha, Shenyang, Wenzhou and so on.

In the field of service provided by group buying website, according to the survey conducted by the China Electronic Commerce Research Center, two categories of entertainment, food and catering are most popular, accounting for half of the group purchase. The proportion of boutique online shopping is 8.9%, mainly in physical products, and the area is nationwide, and cosmetics occupy the mainstream.

Among the five categories of Commodity Services launched by the online group buying enterprises, the most popular segments are restaurant / buffet, KTV/ bar / performance, movie / amusement and entertainment, cosmetics, and many group buying enterprises with limited area. On demand, the group buying activities with high user demand have excellent bargaining power and the low profit earning pressure.

On the scale of personnel, according to the survey of China Electronic Commerce Research Center, the proportion of business development personnel of online group buying enterprises is 70%, followed by customer service personnel 14%, art editor 7%, technical personnel 4%, and other 5%.

It can be seen that the expansion of offline business is the core of group buying enterprises, and the provision of quality businesses and low price discounts is the basis for attracting users.

On the other hand, the survey of staff size of online group buying enterprises shows that the scale of handover network is far faster than that of other group buying websites due to the geographical expansion speed relative to the similar websites, and the staff size has reached nearly 400 people.

According to Fang Yingzhi, an analyst at the China Electronic Commerce Research Center, who is the editor in chief of the report, "China online group buying survey report" in 2010 has conducted a systematic review and in-depth interpretation of the current group buying industry status, industry scale and development mode through the investigation of a few months and the anatomy of ten typical group buying websites.

It aims to provide an authoritative reference for the group buying enterprises, experts and scholars, insiders, investment and financing institutions, and so on.