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Gold And Fake Shopping Mall Shoes And Clothing Discount Sales Promotion

2010/10/8 11:27:00 44

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Perhaps the biggest beneficiaries of gold holidays are major businesses.

In several department stores and shopping malls, Dalian residents and tourists from other parts of the country who come to relax and shop are all in hot pursuit.

In the face of all sorts of preferential promotional contents launched by businesses, consumers are excited by holiday shopping, and businesses really earn money.

Full bowl gold

During the festival, many people intend to take advantage of the 7 day long holiday to go shopping and buy several new models.

Autumn winter clothing

。

But in fact, in addition to the introduction of a small number of 2010 new autumn and winter new products by most high-end department stores, most department stores have not yet launched new products. Instead, they have moved out of their previous clothing inventory and have concentrated their efforts on promoting sales tactics for Stock clothing or over season clothing.

This makes some consumers who are eager to buy new products feel disappointed.

However, this practice seems to cater for most of the business.

Consumer

"Spend less, do more" consumption.

In a shopping mall, a brand of clothing is sold at a discount in the lobby. In the past, more than 2000 yuan and one piece of clothing are now sold for hundreds of yuan.

For a thousand yuan, some skirts only cost one hundred or two hundred yuan.

Fans who usually can't afford to buy branded clothes at large prices are rushing to buy brands.

In clothing stores, the most popular discount items are autumn and winter clothing, such as down garments, woolen coats, sweaters, windbreaker and so on.

Because most of them are "second-hand goods", many clothes just hang out of the box and hang on display rack.

The same thing with clothing stores is that shoe shoe stores are also slow to see new products on sale, but boots of all kinds and shoes of the season are playing the leading role. Discount sales are very lively.

However, there is inevitably a "gimmick", which can be described as "changing season and constant price".

Customer Zhang said, she looked at a pair of shoes last winter, the price is 369 yuan, from winter to autumn, this pair of shoes is always on sale, but the price has always been that price, has not changed at all.