Xinshen Group Has Been Developing Rapidly Through "Green, Environmental Protection And Low Carbon".

　　 New Shen Group Co., Ltd. is a well-known company specializing in R & D, production and sale of linen yarn and linen. Since its establishment, the company has been adhering to the "daily quality and consistent" business philosophy, advocating the core values of "doing things first and doing things after all". With the belief of "making the world more flax", with its continuous efforts and research and development, it has been recognized as a high-tech enterprise in Jiangsu province and a private technology enterprise in Jiangsu Province, and has won many titles such as "the top 500 competitiveness of China's textile and garment enterprises, and the 10 competitive enterprises of China's Hemp textile industry".

The company's products are highly recognized by customers at home and abroad, and are widely used in clothing and household. textile And industrial textiles. For a long time with Zara, H&M, C&A, Nautica, Liz Claiborne The famous international brands of Perry Ellis, JackJonse and Target have established excellent cooperative relations. Borrowing the international advanced design and management concept, strict internal management system and creating flax brand with independent intellectual property rights. In 2005, the advanced design concept of Italy was introduced to introduce new linen fabrics, and the whole process of textile fabric design, weaving, dyeing and finishing was carried out. It makes the style and quality of Xinshen linen fabric an advanced international level. It can be said that the imported fabric is localized.

Five advantages to establish industry status

Xinshen Group Co., Ltd. was founded in May 18, 1998 with a registered capital of 249 million yuan. Since its establishment, it has been committed to the research, production and sale of linen yarn and linen. Under the development trend of "green, environmental protection and low carbon", the company gradually added new businesses such as home textiles and industrial textiles on the basis of its original business, and actively enhanced the overall profitability of the company. Compared with the same industry, the company has five advantages:

(1) scale advantage

In terms of linen yarn and linen business, it is appraised by the China Textile Industry Association as "the 500 competitiveness of China's textile and garment enterprises, and the 10 strong competitive enterprises of China's Hemp textile industry". Scale advantages improve the company's ability to undertake large orders, and effectively reduce the manufacturing costs and procurement costs of the company.

(two) technological research and development advantages

Technology is the soul of products. The company has been recognized as a high-tech enterprise in Jiangsu province and a private technology enterprise in Jiangsu province. The company owns the provincial Linen Textile Engineering Center identified by the Jiangsu provincial development and Reform Commission and the municipal Linen Textile Technology Research Center identified by the Suzhou economic and Trade Commission. At present, the company relies on independent research and development already has 148 patents, including 2 invention patents, 6 utility model patents, and 140 design patents. The development of flax functional fabrics developed by the company and Donghua University is at the international advanced level.

(three) quality and service advantages

The company has always relied on high quality products and services to establish long-term cooperative trust relationship with its customers. The company has introduced equipment including the British McKay spinning equipment and Italy shuttleless loom to ensure product quality, technology and timely supply, and to develop a series of service systems from order, supply, logistics, after sales service to ensure the smooth completion of customer orders and quality control.

(four) brand advantage

Since its establishment, the company has been paying great attention to brand building. In 2007, the products of the company were named "China's famous brand products". In 2009, the products of the company were awarded the title of "famous brand products exported to Suzhou". The new linen fabrics developed by the company were listed in China's popular fabrics many times. At the same time, the company participated in the formulation of the national standards for linen products. Increasing visibility will lay the foundation for sustained and rapid growth of the company's business and enhance its influence in the international market.

(five) customer resource advantage

Xinshen group's partners from the United States, Europe and Asia's well-known brands. For a long time, it has established excellent cooperation with famous international brands such as Zara, H&M, C&A, Nautica, Liz Claiborne, Perry Ellis, JackJonse and Target.