Chinese Women's Clothing: A Comprehensive Interpretation Of Fashion Connotation

In the fashion industry chain theory, Fabric industry It is the most basic part of the design industry. The mature Italy fabric industry has been providing support for designers' creativity and making Italy brand a trend pioneer.

"In fact, the fabric determines the grade of clothing from a certain angle, and determines the market trend of clothing." Cai Yihui, director of brand design, said.

In her opinion, the fabric is to a large extent the most direct embodiment of the competitiveness of clothing.

In recent years, at the China international textile fabrics and Accessories Expo, "fashion ladies' fabric Museum" has presented China to the whole world. Women's wear fabric The latest concept of "fashion, environmental protection, popularity, innovation, industrial chain cooperation".

Comprehensive interpretation of fabric fashion

The most important thing about choosing fabric is two words of fashion. Fashion The fabric of women's clothing has lost the meaning of existence. Cai Yihui thinks.

The use of new materials has become one of the main styles of Chinese women's fabrics.

On the recent Intertextile, Hangzhou Jimei printing and dyeing mainly promotes ultra soft fabric, Tencel cotton, super elastic fabric, T400 series and ceramic wool and other fabrics; Jiangsu Asia Pacific mainly promotes Tencel, rayon, hemp, bamboo fiber and cotton blended fabrics. And on the basis of cotton fiber, it has added new-type and natural fibers, such as Newfield fiber and hemp fiber. Wujiang Deyi combines the fashion design of Italy design company to introduce the natural color mixing effect fabric. The material is made of 100% polyester, and the handle is distinctive, especially the differential dyeing process, combined with the popular national style flower pattern at the same time.

As the guide of fashion women's fabric industry, Dali has grasped the pulse of the market and combined with fashion elements to dig deep cultural connotation of Chinese silk.

In recent years, through the "send out and invite in" way, Dali let designers continuously participate in domestic and international exhibitions, learn from others, absorb and master the advanced international technology level and design concept, and grasp the fashion discourse power of women's clothing.

The fabric of Chinese women's clothing is now interpreting the concept of fashion from both inside and outside.

Technology promotes fabric fashion innovation

"Fashion needs to be realized through scientific and technological innovation. For this reason, women's clothing enterprises must take product innovation as an important starting point." Yang Zhaohua, vice president of the textile industry branch of China Council for the promotion of trade, said.

In this regard, Chai Fangjun, general manager of Shanghai Titian Textile Co. Ltd., agrees very much. He said that only by continuous innovation can enterprises be overturned and even engulfed in the economic boat. "This innovation is not only a product innovation, but also a system innovation, process innovation, service innovation, cultural innovation and so on."

According to Chai Fangjun, through the high-end and differentiated product line, the jacquard fabric products of Tian Tian textile firmly occupy the dominant position in the market competition.

Shishi Gang Kong produces about 5% of its annual revenue from sales revenue for scientific research team building and product development, effectively promoting the optimization of product structure. Jiangsu Jinchen needle also accelerated the pace of product development, increased the proportion of independent design, made breakthroughs in new fiber application and product organization design; Zhejiang Sally set up silk science and Technology Research Institute, and the products designed were closely following the market trend.

Yang Zhaohua pointed out that "the competition of the fabric industry is on the surface of market competition, and the essence is the competition of enterprise's innovation ability." For this reason, for many years, the organizers of the fabric exhibition urged the enterprises to improve the contribution rate of science and technology.

On 2009 Intertextile, the Organizing Committee launched the theme area of "technological innovation space", showcasing the latest textile technology achievements in the industry, carrying out activities such as communication, promotion and consultation, and innovating the docking mode of industry, market and technology transfer to create a new public service platform for Chinese textile new technology exhibition. In addition, we organized more than 30 thematic technical exchanges, including trend prediction, new technology and new technology.

With the vigorous promotion of fabric exhibition, "innovation" has become the production concept of Chinese women's clothing enterprises in daily work.

Access to global fashion discourse

Through scientific and technological innovation, the realization of the global discourse right of industry will be realized.

Du Yuzhou, President of the China Textile Industry Association, pointed out that "after the rapid growth of volume, China's textile industry should change from" world processing factory "to" fashion birthplace ".

To this end, on the annual Intertextile, Chinese trend research institutes and some leading enterprises have also taken the fashion trend of women's clothing from the big trend. In-depth research and analysis not only provide reference information for women's fabric manufacturers, but also set up an exchange platform for women's wear fabric buyers and women's designers, and occupy a fashionable position on this professional and international platform.

In the 2009 Intertextile, Dali silk also launched the fashion trend of silk products mainly based on women's clothing. Many new fibers such as Tencel, Lyocell, Modal, bamboo fiber and acetate fiber were applied in silk products.

Liansheng textile in Shishi, Fujian province takes "animal texture" as the theme, and subdivides different leopard print series according to the trend of development, and the multicolored crocodile skin pattern series, which has laid a good foundation for the fashion trend. In addition, Liansheng textile also introduced ultra-thin series, butterfly flower series, from raw materials to technology are extremely exquisite.

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Nowadays, the exclusive fashion trend analysis of women's clothing enterprises is not new. More and more enterprises are joining the team.

In recent years, the Intertextile organizers have also organized the dominant enterprises in the domestic women's clothing industry to publish the fashion trend of Chinese women's wear fabrics, and set up special exhibition areas to share and exchange.

The exhibits on China fashion fabric trend show are closely related to the fashion trend of International Women's wear fabrics, which conform to the characteristics of domestic market demand. While emphasizing pertinence and practicality, they also bring people a sense of surprise and fashion.

Research on the trend of women's clothing fabrics by national research institutes and women's clothing manufacturers is the official start of the Chinese fabric industry's pursuit of global fashion discourse.

Industry chain cooperation and cooperation to create fashion

"Fashion discourse power is the result of the integration of all aspects of strength. The final supporting point is to integrate excellent brands and enterprises in the industrial chain of upper, middle and lower reaches, so that they can reach cooperation and finally enhance their voice." Sun Ruizhe, vice president of China Textile Industry Association, admitted that efforts of individual enterprises are difficult to change the overall pattern.

Sheng Dabo, deputy general manager of Guangzhou Yangxian Textile Co., Ltd. also believes that the balance, harmony, mutual tolerance and unity between the middle and lower reaches of the textile and garment industry are the criteria for maintaining trade relations.

Fu Kui, design and art director of Beijing white collar fashion company, said that the chain of clothing and fabric enterprises should be linked between enterprises that have been working for a long time.

In his view, women's clothing enterprises should provide services for a garment enterprise. This service is more independent, professional and targeted in fabric production, while the fabric type and style are clearer.

In fact, many women's clothing enterprises in China have already begun to "tailor" business for garment enterprises, and have formed certain development trends.

Mo Bingrong, chairman and general manager of Zhejiang Jiaming dyeing and finishing Co., Ltd., said: "Jiaming will set up a product design plan every year. According to the requirements of customers, according to the advanced information from international exhibitions, we will try some fabric development according to the new product development of the upstream yarn industry, and actively communicate with downstream fashion designers in an active and timely manner."

In order to better meet the personalized needs of customers, Dali silk has set up a product development mode of product designers and customers one to one. According to the different needs of customers for fabric style and texture, we design different fabrics, and continue to track the market reflection of fabrics, make timely modifications, and ultimately make the products a mature fashion product.

Shanghai Ding Tian Textile Co., Ltd. began to work together with downstream fashion designers to create "pioneer design release".

In Chai Fangjun's view, product creative design is not only a matter of clothing enterprises, but often fails to carry out inter industry, cross industry and cross field communication.

Chai Fangjun said that through cross-border exchanges with fashion designers at the forefront of the industry, fabric enterprises will attract professional designers to enter the fabric field, and help fabric companies produce high value added and market oriented popular fabric products. Gradually recognized by designers.

As long as there is pay, there will be harvest, after years of efforts to develop, now domestic women's fabrics are gradually being recognized by domestic and foreign buyers and designers.

Cai Yihui said that most of the women's fabrics were selected at home. In her view, many of the so-called foreign fabrics are also made in China, which can directly find fabrics from home, while ensuring quality and reducing production costs.

TARGET purchasing manager Lv Jianshe also believes that domestic fabric companies are constantly exploring product innovation and are more and more in line with market demand and international trend.

In fact, many domestic textile leading enterprises have quietly infiltrated their products and ideas into the field of high fashion customization.

At present, the Dali silk group has established a production company in New York, London and Paris in the development mode, and has made systematic connection between R & D, production and the international market. Now, Dali silk has begun to provide fabrics for CalvinKlein, DianevonFurstnberg and other international fashion brands.

In February this year, Paris's TexWorld fabrics attracted the attention of famous brands such as Gucci, Vitoria's secret and so on in Shanghai.

In the view of Guo Pei, chief designer of rose Plaza, the domestic women's fabric enterprises can make some high-end things and have the ability to try some new heights to win more business opportunities and enhance their opportunities.

Now many women's fabric enterprises have made great achievements, but they are not proud and satisfied. They are looking at their weaknesses, expertise and competitors by participating in Intertextile.

"We must learn to appreciate our opponents and be brave enough to catch up with our rivals." Lin Ping, general manager of Daly silk, stressed that "facing the gap can be improved, and immersing ourselves in learning to catch up with rivals."

Chinese women's clothing enterprises are courageous to challenge and never wait for opportunities to emerge. They always want to keep leading, catch up with the world and stand at the forefront of the world fashion trend.