Facing The Pressure Of &Nbsp, How To Take The Path Of Technological Innovation For Shoe Enterprises?

The news of October 11th began at the end of last year, and the sound of shoe manufacturers repeatedly collapsed.

China's footwear industry is facing various pressures at home and abroad.

Including the continued appreciation of the renminbi, the profits of shoe companies have been declining, the export tax rebate rate has been lowered and the cost of production has increased, which has a great impact on the footwear industry.

In the eyes of ordinary people, making shoes is hard work, and it is difficult to catch up with high technology. While making shoes, AOKANG group not only built up the edge with hi-tech, but also set up the first comprehensive research institute of footwear enterprises in the world -- AOKANG footwear technology research institute, and also studied the "oxygen circulation breathing" shoes, folding high heels, massage decompression high-heeled shoes and the first slimming step shoes, including the first combination of walking technology and human engineering in China.

Wang Haizao, President of the double star group, proposed fifteen years ago: innovation is the inexhaustible motive force for the development of enterprises. Only by constantly innovating can we make the two stars full of vitality and vitality forever, so that we can always stand in the invincible position of competition.

In today's global economic integration, Wang Hai added: "today is not the age of big fish eating small fish, but the age of fast fish eating slow fish." today, if we do not innovate, we will be left behind tomorrow. Tomorrow will not be innovative, and the day after tomorrow will be eliminated.

Only with continuous and independent innovation ability is the "killer weapon" that grows into fast fish.

Ding Zhizhong, President of Anta, said: "R & D is the lifeline of products, and technology is the lifeblood of Anta."

To this end, in 2005, Anta sports technology laboratory was set up to study foot structure, sports technology and new technology.

First of all, in the development of professional basketball shoes, from the professional sports products of the first generation, the second generation to the CUBA, and the CBA All-Star boots in 2005, Anta has a number of patented technologies, especially Anta's own core technology.

Since its inception, Hongxing Erke took the "technology leader" as the brand development strategy, and pioneers sports technology in the industry, changing the licensing mode of "star + CCTV advertisement" in the industry, and emerged from the many Jinjiang shoe brands at once, becoming the pioneer of Chinese shoe brand secondary vocational sports technology.