Group Buying Network Does Not Make Clothes &Nbsp; "Difficult To Tune Up" Is A Bottleneck.

Nowadays, many new students can be seen everywhere on the Internet. Group buying website They are playing the business of buying products with their current specials.

However, we find that some of the three industries that are still in the "leading position" Group buy food, drink and play products, which occupy half of the products. Other products have also been occupied by hot products such as cosmetics, but few clothing products are involved. In clothing products, the number of footwear products is much more than that of clothing products.

　　 Clothing category Why it is "not popular" in the group buying army is a very worthwhile issue for many businessmen who want to expand this market.

" It is hard to please all "Is the bottleneck.

Through observation, it is found that group buying activities such as eating, drinking and playing are suitable for any age group, any occupation and any taste consumer. These low price experience activities are easy to form attraction among netizens of different hobbies and habits. And consumer activities such as home appliances, digital products, decorative materials, furniture, jewelry, wedding series and so on will also have a well recognized brand of good reputation. Some brands will form a monopoly in the industry in the public's impression. As long as they are in the "monopoly" range, people will appear to be especially "buying". Although there are many kinds of footwear, sports brands such as Nike, Adidas and back to back have become the "unified standard" of mass consumption in the "difficult to adjust" situation.

Among the factors that support group buying activities, the volume of group purchases is one of the most important conditions. Each person's aesthetic needs are different, and the styles of alternative clothes are more than tens of thousands. It is difficult to find a style that is suitable for both young and old. Therefore, it is the biggest obstacle to find out the clothing styles that can attract customers to reach group buying volume in the huge and tedious fashion style. "Group buying website costs every day. If you can't get a certain amount of group buying, there will be only 5 or 10 transactions per day, which is not enough to support a website. If you want to go on, you have to find another way to choose shoes or cosmetics." Mark, the head of shoe group network, said in an interview with reporters.

In addition, group buying clothing may increase consumers' chance of bumping into shirts, and the situation of bumping shirts is indeed a very embarrassing matter. But when it comes to the relationship between group buying activities and consumer psychology, Mark says, this is not the reason why group buying stations rarely have group activities: "I personally think that buyers who are willing to participate in online group buying should not. We will consider the problem of crash shirts, because the Internet market is a mass consumer market, and there can be no unique products. All group buying businesses must also provide goods to consumers as much as possible. The biggest advantage of online shopping is the price, which is also the most important reason why consumers love it. However, the price of goods is scarce, and the price of limited products can not be put to a low level to meet the psychological requirements of consumers.

Sports style or breakthrough

"Why do I not want to group clothes for the public, and now, according to my personal analysis, it has a lot to do with the psychological crisis of consumers. If it is footwear products, buyers can probably see a pattern, maybe it is canvas shoes, maybe shoes, go to the store to try it out, and determine the color and number. If it happens to meet eligible group buying activities, you can rest assured. But the clothes are different, the variety is complicated, the clothes that try on are too tired, and the clothes that look very beautiful on the webpage may not be satisfactory in real life. What is lacking in clothing is a generally recognized style, which is a fundamental problem. " Mark said, "the shoe company is going to expand its clothing products to the next stage, but the prospect is uncertain at the moment. But if we want to go ahead, we must conform to the conditions we just mentioned, and find a style that suits the public's taste. So we should focus on Sports costumes, such as sports shorts, sports T-shirts and so on. Brand or choose Nike, ADI and other highly recognized brands, so that we can mobilize everyone's recognition to achieve what we mentioned above. The guarantee of quantity. Even so, we are not quite sure whether it will succeed or not. The main purpose is to have a try.

In the first quarter of 2010, Baidu data research center's sports apparel report data just corroborated the idea of Mark. Footwear products in sports apparel products had the highest degree of concern, accounting for 75.94%, while clothing products only had 15% attention. And according to the Internet users' keywords, netizens were more concerned about sports casual clothing products, accounting for 60.07%, and 39.93% for sports products. The reason why people focus their attention on sports and leisure products and compare them with such clothing products is easy to form a unified aesthetic standard in the minds of consumers.

More standardization is an inevitable trend.

There are many uncertainties in the group buying network. It has a lot to do with the short time and the immature development. With the further development of group buying mode, all aspects will be gradually standardized, and large-scale shuffle is inevitable. It is difficult for a pattern to last for a long time. Just like Taobao started to develop, some shops were created, some shops failed, and the development of this new market was promoted continuously.

With the maturity of group buying mode, the threshold will inevitably become higher and higher. Not long ago, a credit rating and rating standard for group buying industry will be released to the public at the end of the month. This is also the first third official credit rating given by our official group buying website. First of all, the use of identity strength credit three level certification. The first is to examine the business registration status of the group buying website business enterprises, and to approve the authenticity of their existence; secondly, to examine its performance capability, that is, the company's strength evaluation; and the third is the opening credit record, including transaction records, transaction scale, customer service ability and other indicators. It marks the era of China's group buying industry entering a "proven card" era. In addition, according to the inspection group buying network, including the number of opening sessions, sales volume, sales volume, visits, complaints and so on, we can set up a standard that can represent the strength of the website. We will issue the "trustworthiness certification" of the mission as a kind of credential authentication mark and will "award" to the website that has been identified as a legitimate operation. The credit evaluation carried out by this standard will give a strong recognition to these websites, and vigorously crack down on the embarrassing situation that consumers are easy to be cheated because the group buying network is just starting now, and the management is not standardized enough.

"I believe that in the future group buying market, there will be a number of large, comprehensive," monopoly "websites that are produced. The commodity category includes Vientiane, but the interests of customers must be placed in the first place, and they want to cultivate a child. It takes time and patience and energy to develop slowly. Once trained, it will always be your child. Mark finally shows.