Tips For Clothing Sales: Five Words For Successful Marketing

1, the word "position"

Do well

Positioning is inseparable from the coordinate system. The coordinate system of brand positioning is a three-dimensional coordinate system.

The X axis (horizontal axis) is the industry or profession belonging to the target audience or target customers. The Y axis (vertical axis) is the social status or consumption level of the target audience or target customers, and can also be the market share or market position of the brand. The Z axis is the geographical area of the target audience or the target customers, and of course it can be something else.

The most commonly used positioning method is very simple, mainly vertical axis positioning method, a positioning method is based on the target audience or target customers' social status or consumption level to locate the brand, there are three alternative positioning: high-end clothing brand, middle end brand, low-end brand.

The other is to locate the brand according to the market share or market position of the brand. There are three alternative positions: leading brand, backbone brand and common brand.

These two positioning methods are also the most important positioning methods.

The two positioning methods must be applied comprehensively to brand positioning.

By integrating these two positioning methods, nine different brand positioning will be combined.

Brand positioning is different, its marketing objectives are different, and the next marketing strategy will also be different.

2, the word "core"

Your brand may have many advantages or advantages, but marketing should only choose one or two advantages or advantages as a breakthrough.

Such advantage or advantage is called the core selling point of brand (CoreSellingPoint, abbreviation as CSP).

The mission of CSP is to arouse the attention of the target audience and arouse the interest of the target audience.

It is a demand detonating point, a market detonating point and a public opinion tipping point.

We must excavate the brand CSP. If we do not discover the CSP, we will create one. This is the second big problem in marketing.

CSP is the key or key to successful marketing, usually only or only one, not more than two at most.

Do not think that the more the better! Don't try to introduce every advantage or advantage of your brand on every occasion. That will cause the difference between the primary and secondary, and waste your time and money. The worst thing is that the result is just the opposite.

In most cases, only the one or two CSP that you have specified can be told to the target audience. These one or two simple and obvious CSP are enough to catch their hearts.

As for other advantages or advantages that you may be proud of, let them discover them by themselves, which will give them some surprises from time to time, so that they will like your brand better.

Of course, this does not mean that you do not need a detailed introduction of advantages or advantages, in fact, you need.

But this detailed advantage or advantage is not to attract the attention of the target audience, to arouse the interest of the target audience, but to attract the target audience to your brand CSP, and help them further understand your brand and make them decide to use or buy your brand.

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CSP absolutely can not catch more, but can not grasp the bias.

Clear brand positioning and core selling point are prerequisites for successful marketing.

The completion of these two steps basically means fifty percent success.

However, if there is no four word strategy, the fifty percent will be equal to zero.

3, the word "potential"

Successful marketing is inseparable from potential.

Momentum is momentum, power and strength.

Marketing should make good use of the nine potentials, namely, the trend of the trend, the power of wisdom, the power of power, the potential of capital, the trend of public opinion, the potential of famous brands, the potential of supply chain, the trend of friends and family and the momentum of the masses.

Trend.

Trend refers to the trend of the development of the times, refers to the social, economic, political, cultural and other upward and upward surging process.

This trend or process carries tremendous kinetic energy.

Big marketing should conform to the general trend and conform to the general trend.

The power of wisdom.

Marketing is based on wisdom.

The power of power.

Power controls the largest and largest resources and opportunities.

The momentum of capital.

Do we need to say more about the power of capital?

The trend of public opinion.

Journalists are known as kings without crowning. The power of public opinion is self-evident. The development of the Internet has enhanced the power of public opinion.

Since public opinion can sway the economy, it is not easy to hold up or win a brand.

The trend of famous brand.

Famous brand is not only a famous brand product, but also a famous brand enterprise and famous brand personas.

The power of famous brands is intangible.

The potential of supply chain.

Upstream suppliers, downstream channel providers and customers are also worthy of reliance and must be relied on in the marketing process.

As one of the main body of the market, marketers attach importance to and rely on other market players.

The trend of relatives and friends.

Relatives, classmates, comrades in arms, of course, including other friends, this is the most willing to help you.

The momentum of the masses.

The strength of every individual in the mass is tiny, but the power of the masses is enormous.

Marketing should be good at borrowing potential. If there is no potential to borrow, it is necessary to learn to build momentum. If the situation is very difficult, the bluff will also take place.

This is the third big problem in marketing.