The Rise In Prices Makes It Difficult For Small Clothing Stores To Operate; New Materials Should Be Used In New Installation

On October 8, Domestic cotton The spot price of grade 328 reached 22710 yuan per ton, a record high. In fact, cotton prices have been rising since October 2009, especially after May Day. The price rise of cotton directly leads to the price rise of cotton yarn and cloth, which are already on the market. Under the pressure of cotton price rise, the price increase has been reflected.

Under the pressure of such cost pressure, small shops lament that business is difficult to do. Many brands will reduce cotton materials for autumn and winter clothing this year, and use or add other new materials to solve the cost pressure.

　　 cotton Price increase

Clothing shop sighs

As early as August, Xiaomei, the owner of a clothing store that has entered some autumn clothes, has a deep understanding of the rise in the price of autumn clothes this year. "For example, the original purchase price of 100 yuan for a coat is now 120 yuan." Xiaomei made the simplest analogy“ Some coats go up even more in autumn and winter. The price of raw materials and labor costs will increase, which eventually leads to the increase of clothing price. It is difficult for us to do small business. " Xiaomei sighs.

Visiting several department stores, spring and autumn clothing are put together to promote sales, but the spring clothing discount is low, and the new autumn clothing discount is slightly higher. The same is the coat, in the price of autumn clothing is more than spring clothing nearly 100 yuan. The salesman said that the price of the new autumn clothing is more expensive. The price of raw materials has increased, and the materials used are different.

Taipingniao women's clothing is only available in autumn and winter this year, but the price increase has been clearly reflected. The person in charge of the relevant goods said that the price increase of autumn clothing is not obvious, but the price of winter clothing has increased by at least 20%. For example, the price of the most expensive coat last year was 1200 yuan, and this year it will be 1600 yuan“ This year, we have upgraded our clothing materials to a higher level. There are more cotton based autumn and winter clothes. With the change of texture, the price of cotton and other raw materials has increased, and the retail price has only risen accordingly. " The person in charge said.

Aunt Zhang, who just bought bedding for her daughter's wedding, also found that the prices of duvet, four piece sets and thermal underwear this year seem to have increased compared with last year. The shop assistant said that the price of duvet had been raised for a long time. Don't say to buy a down quilt is expensive, that is, the price is much higher. Originally, one or two thousand can fill a down quilt. Now it costs two or three thousand yuan. Of course, the price of down jacket also goes up.

Clothing and underwear

Most join new materials

Pan Bihui, executive general manager of new Hualian Commercial Building, also takes into account the investment promotion work of the women's clothing department. As soon as autumn clothes are put on the market, the biggest feeling is that the price of autumn clothes has risen, which is about 10%“ But also depends on the texture, some of the clothing is not cotton, the price may be down

What Pan Bihui said about the change of clothing texture, which leads to price changes, is actually mainly aimed at cotton clothing. Open the thin coat or coat tag on the new counter. The ingredients containing 100% cotton are not many. In a brand counter, the price of a spring thin windbreaker is more than 700 yuan, while the price of a new autumn thin windbreaker on the market is more than 800 yuan. Moreover, compared with the thin windbreaker with 100% cotton in the past, polyester, spandex and other materials are added to the autumn style.

There are also underwear counters in the same situation. For some new underwear of big brands on the market, only a small part of them are made of pure cotton. No matter underwear or underwear, most of them are made of modal material. The salesman said that in recent years, the cotton materials used in underwear are less and less, and modal materials are used more, which are not easy to pilling compared with pure cotton materials. This year, new underwear such as Anli Fang also uses new fiber materials, of course, the price is also rising.

How to resolve the cost pressure, manufacturers have a way

Although many stores said that cotton clothes are easy to pilling and new materials can make clothes more comfortable to wear, some people in the industry say that this is actually a way to reduce costs.

The amount of cotton used in thermal underwear is the largest. However, some underwear brands newly listed on the market this year have switched to new fiber materials, such as bamboo fiber, beech fiber, etc., or only contain 60% cotton and 40% polyester material, which reduces the cotton consumption and controls the retail price.

This year's new autumn and winter clothes are mostly made of new materials or acrylic, spandex, polyester or other materials.

Industry insiders pointed out that in the long run, the production of new materials is not limited by single raw materials, which is a better way for enterprises to develop, such as using soybean fiber and other materials to ease the pressure brought by the rise in cotton prices.

● reminders

Take advantage of holidays or store celebrations to shop

Last year's 649 yuan of a coat, this year may be increased to 699 yuan, a small rise in prices, consumers may not feel much. But with the cold weather, winter clothing, warm underwear have been on the market, the price rise may be obvious. Therefore, we would like to remind you that if you buy autumn and winter clothes, you might as well take advantage of the holidays or store celebrations to buy more affordable, because in the holidays, the business promotion efforts will be relatively large.

Next, department stores will usher in the trend of store celebration, and some exclusive stores will also launch special activities for members to attract customers and impact the sales volume of the whole year. Consumers may as well take advantage of the business promotion activities, hands to buy, will be more cost-effective. Some businesses said that although the rise in the price of raw materials has brought about a rise in retail prices of clothing and other commodities, their promotion efforts are increasing every year, so as to keep prices down, which is also beneficial to consumers.