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Why Is The Market Of Baby Home Textiles So Desolate?

2010/10/15 15:33:00 51

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China's home textile industry is still in the development stage, and the development of the baby home textile market is not optimistic for many brand enterprises.

No matter whether the high-end department stores, supermarkets or infant and infant products stores are sold, baby and home textiles are not regarded as a separate store.

Category sales

There is hardly any brand that specializes in selling baby textile products.

In a large shopping mall, in adults.

Home textile area

In the corner, we found less than two meters long home textile supplies shelves.

There are only two brands of infant textile products on the shelf.

There are only a few white and pink colors, and the patterns are very simple.

In Central Plains department store, Ms. Zhang is picking the baby in her abdomen.

Baby

Home textiles supplies, she said: because of the child's intelligence development considerations, I hope to buy patterns, flower design unique baby household textile products, but the market commodity is difficult to meet her needs.

In addition, these products seem to use very little material, but the price is very high, a small quilt also needs 150 yuan, the complete sets are above 600 yuan.

China's national basic safety technical specification for textile products has the highest requirement for formaldehyde content, pH value, color fastness and odor in infant products, including infant textile products.

Because of the high chemical content of dyes, the color and patterns of such products are relatively simple at present.

At present, there are few enterprises specializing in producing home textile products for infants and young children in China. The vast majority of infant household textile products are produced by adult household textile products manufacturers as second-line products, and their professionalism needs to be further improved.

The higher production cost and the fewer manufacturers result in the higher price of household textiles, which restricts the development of the market to some extent.

In addition, affected by the financial crisis, many enterprises are very cautious in investing, and to a certain extent, they have caused a cold and cheerless situation in the home textile market.