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    Shuai Step Opens The 2011 Spring Summer New Conference

    2010/10/15 16:50:00 68

    Shuai Bu

    Man Deng Lin, Jinjiang, Fujian

    footwear industry

    The company will produce casual shoes with leather shoemaking technology to fill it.

    Casual shoes

    Market faults in mid-range prices.

    This is the news from 14 reporters held at the 2011 Shuai Chun Chun new product conference.


    "This is the first creation of man Deng Lin."

    Wang Xiaofen, chairman of Fujian Jinjiang man Deng Lin shoes industry Co., Ltd., told reporters that "at present, there are many brands of casual leather shoes priced at five hundred or six hundred yuan. Many young people who are still on campus or just entering the society have also praised the lifestyle of casual leather shoes, but they are deterred from the price of five hundred or six hundred.

    We are looking at this piece of market fault, and decided to produce leather casual shoes for this consumer group.

    Wang Xiaofen confidently told reporters that this group of

    Consumer

    Is a potential stock, can be slowly cultivated, and is with the "Shuai bu" brand together, and this is the direction we want to plan.


    This "2011 stars" is the theme of the new spring summer new product conference. It also means that "Shuai step" will embark on the journey of China's casual footwear industry "fast fashion" leader.

    "We will differentiate business, including brand, marketing mode, product and market differentiation."

    Wang Xiaofen told reporters that at present, a second tier city has been surrounded by too many brands. Shuai step does not want to participate in this competition for the time being. It hopes to expand the market with the market strategy of "a spark can start a prairie fire" and "encircle the city by the countryside". It will take three or four line cities as the main force and take the county as the main input market to launch a new offensive.

    On the dealer's strategy, we will try to promote the "distribution system" mode to make rapid progress, taking 18 days as a cycle, and truly realize the meaning of "fast fashion".

    This not only brings convenience to distributors, but also enables dealers to achieve zero risk zero inventory.

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