Children'S Footwear Industry Needs To Guard Against Distortion.

Recently, many consumers have been reflecting more and more.

In terms of product style and function, clothes tend to be adult, while children who are really suitable for children are less and less. Therefore, children's shoes and children's clothing should be cautious of "distortion".

Thus, the following questions have been raised: is there a tendency to become adults in children's footwear industry? Is it a pformation of children's consumption consciousness?

Who will pay the children's health problems behind this phenomenon?

Is children's fashion comparable to adult fashion, which is good or bad for brand's future development?

China children's shoes net invited Mr. Chen Shuqing, Secretary General of the China children's products research center, and a number of senior business executives to analyze the problem in China.

Net also hopes that children's shoes and clothing enterprises should give more consideration to product design and function orientation, grasp the pulse of the market and promote the healthy development of children's footwear industry in China at the same time.

Transformation of consumption consciousness VS businessmen mislead

The formation of a consumption trend is caused by many factors and is recognized by the vast number of consumers.

According to the survey, the Chinese children's shoes industry is pure.

The climax of childish style is falling slowly. Now more and more children's shoes are involved in children's fashion parties, and children's clothing industry is similar.

Existence is the reason. Children's fashion will become the mainstream trend of children's footwear industry in the future.

But children's shoes and

Is the fashion equivalent to adult?

There is great doubt.

Are adult children's shoes and clothes popular in the city a pformation of children's consumption consciousness or a misleading business?

A person's birth is not accompanied by the inherent aesthetic sense, but in the day after tomorrow's growth, according to the comprehensive response of the surrounding environment to form a unique aesthetic needs.

As a new generation, children often need to depend on others in their consumption aesthetics, especially the surrounding adults.

With the fashion sense of shoes, and at the recommendation of her mother, she chose a product that she didn't feel attractive, or the children felt that the series of "adult" products had no attraction, and which one was the same.

That is to say, the aesthetic needs of children's consumption are not obviously independent.

Therefore, the excuse of pformation of children's consumption consciousness is beyond doubt.

We must exclude consumers who can not participate in production, which can only be misled by businessmen.

Businesses design children's products by winning the recognition of adults, and equate children's fashions with adults, ignoring the real children's fashion, ignoring the real feelings of children.

If the child can not help shouting, "I want this", it will be totally different.

An important direction for the future development of enterprises.

Who pays for children's health?

In the background of children's shoes becoming adult,

The problem deserves our attention.

There are essential differences between children and adults. Children are in their growth stages, and have different needs compared with adults' consumption.

However, under the trend of "celebrity" in adult fashion, adult children's shoes and clothing are popular in the city, while it's good for adults, it affects children's healthy growth.

Many consumers, distributors and manufacturers believe that the difference between children's shoes and adult shoes and clothing is the size of the models. Children's shoes or children's wear are adult products that are reduced to size, but children's unique aesthetic needs and functional needs have never been realized or ignored.

As the source of commodities, manufacturers should be aware of the concept of child health and realise them in production and set up "

"I am responsible for health," the correct concept of operation.

At this time, it is inevitable that some people will ask: other enterprises are also like this. Why should we gild the lily?

Then I want to ask you: do you want to do better than others?

Children's shoes and clothing industry has a vast market for development. We must seize the unique needs of children, and look closely at the healthy growth of children, and improve children's products from every detail.

A major breakthrough in the development of clothing brands will be beneficial to anyone who pays the bill.

Recently, a brand of children's shoes has been born. "Healthy childhood and healthy start" are the fundamental demands of the brand. Here we also hope that there will be more children's shoes.

It can shoulder the important task of children's health.

Sincerely visit

Maintain brand development for a long time

Chen Shuqing, Secretary General of the China children's products research center, told reporters: "children's shoes fashion is a new trend in the development of children's shoes industry in the new era, such as POOVE, ABC, cute dog, karding, Yong Gao, Kasiron and other famous children's shoes brands. They all take fashion as a major highlight of brand characteristics, which can represent an improvement in children's shoes industry.

Under the guidance of this series of high-end industries, more

In the process, however, there are individual enterprises who have misunderstood the idea of fashion, equate the simplicity of children's shoes with adult fashion, judge children's consumption with adult eyes, and fail to notice the functional differences between children's shoes and adult shoes, which has caused similar distortion in the industry.

The concept of children's fashion needs to be re understood.

Wang Huifa, vice president of wing Gao, said: "children's fashion must pay attention to the distinction between adults and adults.

Children's consumption has its inherent attributes. When manufacturers pursue children's fashion, they must ensure that products meet the needs of children's unique functionality.

The adult fashion of children's shoes and children's clothing is a misunderstanding of development. If it is not corrected in time, the result will be abandoned by consumers.

Healthy and sustainable development in the future.

Yao Yong, director of marketing of Altman, said: "the tendency of children's consumption is to be found in chapter, from cartoon to fashion. It is a continuation and development of the former, and it can not be completely pformed from the fundamental appeal of children to the aesthetic of adult.

Next year's upcoming Altman brand clothing will continue in the style of the product.

To enhance the core competitiveness of the brand by truly belonging to the children's favorite.

Foot friend marketing deputy chief Ma Feng Feng said: "children's

There is a big difference between the world outlook of adults and adults, which leads to the fact that children's product style can not be completely equivalent to adult products.

In addition, children's body is in need of special protection during the growth period, while the body structure of adults is basically stable, and the two functional needs of products are different.

The pursuit of children's fashion also needs a long-term process and will become a major focus of future industry competition.