New Trends In Underwear Market: Segmentation And High-End Fashion
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Underwear show
Before, the models could not swim in the last four weeks, and the body could not be exposed to the sun evenly. They could not eat too much. They could not even wear underwear underwear on the eve of the show, so as to avoid any spot on the body.
This is the "harsh preparation" for underwear models we learned recently at the Hangzhou Tower Ordifen's "Shengshi red makeup" national debut.
This is a strict walking show. It is also an inspiration for women to express their attitudes perfectly.
"The appearance is gorgeous, but the inside is sloppy. Now it is regarded by many women as the biggest hidden danger.
Just like a man's white socks, one day he looked at the hole without paying attention to it, but it was destroyed for many years.
A friend called underwear control, a full 2 Drawer of underwear, "do not have to wear out before changing, is not this era."
Many famous shops in Hangzhou can be seen.
Underwear brand
All the tentacles - high-end brands and young series are coming out independently. This change is also very popular with consumers.
Wacoal's Salute is the new high-end line to enter the market, featuring lace embroidery style, and personalized styles for special consumption groups. For example, the bride's underwear series, pure white lace three piece sets can be integrated into the wedding dress, the bra strap is detachable, the cups are shallower, and the two sides have centralized design, which is also the most popular bra design in the wedding dress.
"Salute has accounted for half of the sales."
Hangzhou Tower Wacoal sales staff told reporters.
ordifen
The high end series of Yi Xia combines the two women's favorite things - underwear and jewelry.
"All the underwear of Yi Xia is studded with SWAROVSKI's drill, and some styles are also ornaments with falling flowers."
Yi Xia sales staff said, "we didn't enter Hangzhou very long, and sales in August increased by 20 thousand yuan over July."
The series devoted to young girls is also increasing. The fragrance of Ann's Fang's poetry is lively in the little sexy - the back girdle, the cowboy underwear, the leopard print cake dress, the pajamas.
Recently, Chilil used the underwear to buy new underwear at the Hangzhou Tower, which was very effective. Navente also had "Navente" designed for delicate women.
Of course, one of the common points of high-end underwear and fashion is the more obvious external wear function.
In Salute, girls can find all kinds of petticoat, because of the fabric and unique color design, small suits, hollowed vests and knitted sweaters can be used for all kinds of play.
The main feature of Yi Xia is wearing a pair of drill and leopard straps, which are popular and easy to match.
The design of plaid is also directly worn out. The sleeveless design is made of agaric lace, and the upper part of the body is relatively loose and comfortable in the chest design. The lower part of the body is waist girdle and gray gray lattice on the white bottom, just like the shirt dress that MM usually wears.
In Chilil, apart from the necklaces of necklaces, the necklaces decorated with necklaces are also used to keep warm pants. They also have fashionable colors and patterns, so as to directly play the market of underpants.
Ttiumph's VALISERE even takes the household clothes as an innovative product -- the whole skirt of the lower skirt is opened as a square and can be used as a silk scarf; if it is worn out, it is a necked deep V dress; because of its silky fabric, it can also be used as a pajamas at home, with three gains per shot.
It is understood that many underwear brands are competing for high-end series, the price is also very high-end, thousands of yuan Bra, two or three thousand underwear is very common, and some even exceed the price of the coat.
"But a lot of people are more and more willing to spend the price of a garment to buy underwear, because this is a way for women to show themselves. I can just wear it to myself. Even if I am alone, I can't just send it away, and I can feel it in a delicate mood.
And the "dew" brought by the wear function is also the high requirement of the underwear owner to express the quality of life.
One industry insider said.
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