Footwear Industry In Quanzhou Needs To Enhance Regional Brand And Enhance Competitiveness

October 18th, "Europe and America" market The changes in consumption structure actually give us enterprise It provides a message that product power is still the top priority. This is actually beneficial to Quanzhou enterprises. Taking shoes and clothing as an example, although Vietnam and other countries are now producing and exporting, their product quality is far from being comparable to ours. "Superior quality and low price" is still our advantage, and this advantage will last at least twenty years. Yin Xiaobo said.

"Besides, Quanzhou enterprises need to enhance their regional brands so as to expand their overall influence in the international market." Yin Xiaobo said. Wenzhou He is very good at playing the "overall brand", and "China Wenzhou" is also very competitive in the international market.

In fact, with the weakening demand for "replenishment" in the European and American markets, the demand for small orders, short cycles and services will be greatly increased. In the following trade with Europe and America, some practices of enterprises in Japan and Taiwan deserve our reference.

"No matter what yarns we can do, in short, we must try to do orders or processes that others can't do to make ourselves the most powerful support providers and suppliers of customers." Japan's internal and external cotton production and processing companies provide small and short production cycle services to customers who need them according to their own characteristics. Initially, they set the minimum order quantity to 500 kilograms. After adjusting the product line, they have now been able to meet the order of 100 kilograms to 200 kilograms. For those orders with a duration of about 1 weeks, we can confirm the delivery time with the customers on the day of negotiation.

In addition, from the experience of Taiwan enterprises for many years, European and American customers most want to come from the full range of services besides products. They hope to maintain long-term customer relationship with OEM vendors, OEM manufacturers can have common R & D capability and participate in quality adjustment, and also require OEM vendors to provide supply chain management.

In this regard, Taiwan enterprises through the integration of systems to establish communication channels, so that customers and supply chain effective communication and control progress. In addition, Taiwan enterprises can meet customers' requirements for information providers in Taiwan. Customers can directly place orders, forecast, query production and logistics progress and inventory status through the system.