Pattern Function For Sports And Leisure -- Sports Function Fabric 2010Intertextile Autumn Winter Fabric Exhibition

Whether indoors or outdoors, whether it is in the

Or casual, functional fabric clothing is essential.

"From the overall trend," warm winter and cool summer "is the basic requirement for functional fabrics, said Liu Ruitu, general manager of Shanghai nad Textile Technology Co., Ltd.

Then, "how many functions does a fabric have?"

His answer is: "fit is good."

China international textile fabrics and accessories (-22) held at Shanghai New International Expo Center on October 19th, -22

On the whole, from the well-known sports functional fabric production enterprises will be gathered together to display the magic, pattern function fabrics, suitable for different seasons, different uses, different groups of people need functional fabrics.

Environmental protection and fashion continue to become the direction of functional fabrics, and continuous technological innovation gives the ever-changing appearance of functional fabrics. Brand building has also become an important way for functional fabric enterprises to increase their added value.

Technological innovation

Fundamental

In the first half of 2010, in the background of the overall warming of the textile industry, Wujiang Fuhua Weaving Co., Ltd. steadily improved, and achieved some progress and harvest in all aspects. Fabric sales increased by 35% year-on-year. After 1200 advanced looms were put into operation last year, Fuhua invested 400 million yuan to start the four phase project, and introduced 1000 sets of Japanese waterjet looms and 5 sets of related equipment, which undoubtedly enhanced the technological innovation ability of Fuhua.

Jin Hua, manager of Fuhua weaving brand communication department, told reporters that Fuhua has further strengthened the market leadership position of fine denier products this year. After the 20 nylon nylon polyester product has achieved mass production, the number of denier products continues to pull down. Now 15D nylon products have been produced in large scale, and 10D nylon products have been trial production. At the same time, the problem of small tear strength of fine denier products has been tackled, and the strong index has been significantly improved.

In terms of fabric, the development of Fuhua anti fleece product has achieved some results, and the quality has been recognized by customers.

With the special finishing technology, the thermochromic fabrics, which are automatically changed by the changes of the patterns and colors of the fabrics with the change of the external temperature, have also been favored by the market.

Its chemical fiber dyed fabric is achieved through sizing.

To avoid twisting procedures, the formation of differentiation.

"We are based on the needs of different consumers.

The best functions, such as light, warm and antibacterial products in winter, are suitable for consumers in the north.

A piece of fabric does not necessarily have the latest and most complete functions, but it must have the most suitable function. "Liu Ruitu introduced Shanghai nad Textile Technology Co., Ltd. is a Taiwanese funded enterprise Nanliang group founded in Shanghai. It mainly produces and sells functional fibers and yarns such as antibacterial, odorant, UV resistant, antistatic, thermal insulation and other functions.

As the upper reaches of fabric enterprises, continuous technological innovation is not only the survival of enterprises, but also the source of further innovation for fabric enterprises. "From the wet and sweating fiber that is suitable for summer, the lightweight and warm type fibers that are mainly made in winter, we have always been developing according to the needs of the market," Liu Rui said.

Fuqing Hong Liang dyeing and Weaving Technology Co., Ltd. is a Taiwanese funded enterprise. It mainly produces functional knitted fabrics for sportswear.

In spring and summer, the main cool fabric can reduce the surface temperature of about 3 degrees Celsius. In autumn and winter, it is a heat preservation fabric, and the moisture absorption and heating fabric that is heated by water vapor is especially welcomed by garment enterprises.

There are also health-care products, such as fabrics that are moisture resistant in dry places and environmentally friendly fabrics, which can be produced by decomposable and recyclable fibers.

Zhong Yuhui revealed that this year's key products developed by the company are health care products, including seaweed fiber, volcanic fiber fabric, and so on.

"The attention and protection of the living environment has become the current product development.

Haitian is also actively researching and developing new low carbon environmental protection fabrics that can be recycled.

First, the recycled products ECORONA environment-friendly recyclable fabrics, the use of fully recycled chemical recycling technology, the waste polyester fabric clothing or polyester waste recycling, spinning and weaving; two is the high-end polymer DuPont Sorona corn fiber and blended fabric, which can replace the oil extraction fiber, reduce carbon dioxide emissions than conventional products.

Haitian Textile Group Huang Bing drama manager said: "at present, Haitian has formed six series of products, including CoolDry sports leisure, Corntec green environmental protection, Sunlite warmth, Hytech high-tech function, Merino new wool, Ecorona recycled fabric, etc., or the national standard drafting unit of moisture absorption and quick drying Cool-Dry fabric.

Haitian textile is the way to consolidate the position of enterprises in the industry through the development of new technologies and new products. "

Reputation + function + service is king.

If the continuous technological innovation has created a colorful and colorful landscape of functional fabrics, the continuous input of brand building in recent years has made the intermediate brand of functional fabrics enhance the added value of products and weaving by enhancing their reputation.

Enterprise cooperation and R & D measures further strengthened brand building efforts.

It is worth mentioning that joining an influential professional exhibition like Intertextile fabric exhibition has become one of the important measures for improving the brand reputation of functional fabric enterprises.

Kunshan Xu Rong

Special attention is paid to market dynamic changes. "In the past, casual fabrics were mainly made of cotton and staple fibers, and sports fabrics were long fibers. In recent years, long fiber products have been improving their materials and their hands are getting better and better. The designers have been able to use them well. In addition, even if you wear sportswear, you don't want to look like professional athletes or you want to wear more clothes, so sportswear clothes are increasingly popular." according to Xu Rong's research and development department, the fabric developed by Xu Rong group emphasizes the combination of leisure and sports, such as increasing the number of filament on the material, improving cotton imitation, adding moisture absorption and sweating function, anti UV function, antibacterial function and so on. The Company Limited is developing its products.

"The problem now is how to improve the perception of consumers, although there are so many functions, but the fabric appearance is almost the same, so there is a question of how to promote and persuade consumers to identify with such products". For this reason, Xu Rong group has done in-depth research on this topic, trying to make the fabric's impressions and functions improve together, and improve consumers' awareness of the brand.

"For example, consumers of flycool series can adjust the temperature of the air conditioner to a higher level, which is more consistent with the current consumption trend."

Liu Ruitu believes that Nanliang's functional fiber has its own production base in the mainland, with a wide range of products and short delivery time, which provides customers with more convenient services.

"This is very important," Liu Rui said. In terms of brand building, every fiber product in Nanliang has its own brand. "This will help customers separate and remember different characteristics of products." they also cooperate with downstream weaving enterprises to recommend new products to consumers and expand their brand influence.

"China International Textile"

The excipient exposition is quite famous internationally. International businessmen and domestic businessmen are willing to come here to visit and exchange, which is very helpful to expand brand awareness. We have great expectations for the upcoming Shanghai fabric exhibition.

Fuhua weaving has long realized the importance of brand and has gone out of a path from simple production to brand management.

Jin Xu said that he actively participated in large-scale textile and garment activities at home and abroad, such as the Shanghai fabric exhibition, which effectively expanded the influence and popularity of Fuhua Shijia brand.

"This year's exhibition will be jointly launched by China Textile Information Center and national textile product development center" 2011/2012 chemical fiber fabrics.

"And at the scene of the event, we show the latest trends in various ways and Fuhua's latest push 10D/15D ultra-thin light products".

At present, Fuhua has implemented large-scale alliance cooperation, successively signed a letter of intent for cooperation with Semir, Yalu, YISHION and other brands, and set up scientific research, sales and production teams for cooperative enterprises in terms of market positioning, product positioning and product development direction.

Through face-to-face communication with garment designers, the technical standards of raw materials, weaving, dyeing and finishing processes are developed to produce products that meet the needs of brand, market and terminal consumers.

"This is not only a directional service, but also a part of brand building," says Jin Xu.

Zhong Yuhui can't remember.

How many times has the Shanghai fabric exhibition been held? "This is a quite professional exhibition, which enjoys a high reputation all over the world, and has a good publicity effect on the brand and the enterprise." Zhong Yuhui said that attending such an exhibition would not specialize in finding customers, and more importantly, "look at your place and learn others".

In terms of new product development, the customer group of the product research and development department recommends to customers the new products independently developed by the Haitian Textile Group, while improving and developing new products according to the fashion designers' requirements.

"This year, we will mainly recommend low-carbon and environment-friendly new materials, especially the bio based textiles as the main line to recommend products." Huang Bing told reporters that in order to highlight Haitian products and brands, this year, we will specially invite the relevant departments of Taiwan textile and Development Association to design the booth, with the purpose of "presenting the new products and presenting the interactive situation between the Haitian and customers, employees, society and natural environment".