Cotton Underwear Is Getting Less And Less &Nbsp, And More And More "Modal"?

Bamboo fiber, beech wood fiber, pearl fiber, Tencel...

During the "eleven" golden week, many people in shopping malls found that less and less pure cotton underwear was replaced by a new batch.

New fiber plays the leading role

Reporters saw in some shopping malls and stores in Keqiao, Shaoxing, pure cotton underwear only accounted for a small part of the shelves, most of them were modal fabrics, as well as newly listed pearl fibers and beech fibers.

It is reported that the recent cotton prices rose from 17000 yuan / ton to 20000 yuan / ton, 4 days up 20%, textile and garment industry cost pressure increased dramatically.

At the same time, the central parity of RMB against the US dollar continued to "go wild".

In late September, the central parity of RMB against the US dollar rose 6.7 points.

The manager of the foreign trade department of a textile company in Keqiao said, "although the risk is avoided through long-term bank settlement and fixed exchange rate, losses still exist."

The double pressure of cost and exchange rate compelling clothing enterprises to increase their research and development of new products.

According to some textile enterprises in Shaoxing County, the new high-end fiber underwear will be released in the second half of this year. The price is several times higher than that of the ordinary cotton underwear.

The rise in cotton prices at the beginning of this year will be pmitted to the terminal. According to industry experts, the overall price of clothing will rise as domestic cotton prices rise 50% in the past six months.

However, judging from the current autumn market, autumn and winter clothing prices have not been clearly marked on the price tag.

At the moment, the autumn brand of every brand in the mall has been fully installed, and even the short winter cotton clothes in early winter have been replenish.

From the price tag, most brands do not raise their prices in autumn and winter clothing. The price of a brand coat is between 500 yuan and 900 yuan, and the cotton knitted sweater is between 300 yuan and 600 yuan, and the thin cotton padded jacket is between 500 yuan and 800 yuan.

A person in charge of a large shopping mall in Keqiao said that there was no marked price increase in autumn and winter clothing, similar to last autumn.

But the reporter has learned that a certain brand of autumn clothes, which is famous for making cotton fabric, is indeed higher than the price of spring clothes. This year, the price of the brand cotton jacket in spring is between 500 yuan and ~700 yuan, while the autumn coat is 600 yuan ~800 yuan, and the cotton knitted sweater is nearly 800 yuan, and the short cotton suit is nearly 900 yuan.

Why is the rise of raw materials not reflected in the clothing market? The industry analysis shows that the reason why the market prices of autumn shopping in the shopping mall have not changed much is due to the fact that in recent years, cheaper synthetic materials such as polyester, nylon and so on are widely used in clothing manufacturing, and the dependence of clothes on cotton fabrics has been decreasing year by year. On the other hand, almost all of the brand clothing manufacturers have fixed suppliers of raw materials, and some even own their own cotton mills, which are fully capable of digesting part of the cost pressure.

At the same time, in the current shopping malls pricing mode, due to the full profit margins can be compressed, raw materials will not be directly reflected in the price rise.