Ningbo Clothing Fair: "Ningbo Dress" Is Competing To Bloom The Famous Brand Flower.

(women's brand "Jane Dun" displays the charm of romance and elegance on the T stage of hall 6 of the International Convention and Exhibition Center.

During the current international clothing and accessories fair, only 13 Chinese and foreign brand fashion shows were shown in the museum, providing an exchange platform for merchants.

"We have received a lot of information from OEM (Foundry) enterprises. We hope to pfer from the 3 OEM hall to the 2 famous museum next year."

Experience of international cooperation, acquisition and reorganization, financial crisis, baptism and promotion

All along, YOUNGOR, Shan Shan, Luo Meng and other giants led the "Ningbo pack".

This year, YOUNGOR launched five sub brands, which is a milestone pformation for YOUNGOR, which adhered to the single brand development in the past 30 years.

"The 5 brand collective appearance is our extensive efforts to expand brand and product expansion in recent years."

Li Ru, chairman of the group, said that the "low carbon, environmental protection and health" of the Han Ma family participating in the exhibition this year is a reflection of the concept of YOUNGOR brand development.

The implementation of the "multi brand" strategy for many years, Shan Shan, this year significantly accelerated the cultivation and upgrading of international brands, opened a large number of brand stores throughout the country, moving towards the goal of "international brand integrated carrier".

This time at the clothing fair, Shan Shan also showed a new member of "fashion plate" - Japanese girl IORI and Bohemia style IORI.

"We insist on communicating the lifestyle advocated by every brand to consumers, which is the basis for a good future market."

Li Qiming, vice president of Shanshan Group.

One of the highlights of this year's Fair is the old clothing enterprises, such as children's clothes, old K clothes and so on.

Founded in 1984 in Ningbo, the first children's clothing is the first child clothing enterprise in China, with YOUNGOR, fir fir and so on to support the "backbone" of the early Ningbo clothing industry.

Since then, due to the diversification of enterprises, children's clothes have been forgotten for a long time.

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In the first two days of the show, the children's clothes were re entered into the field of vision, giving the old brand new charm.

"Rethinking the development strategy of enterprises, we decided to shrink the front line, revisit our old business, and deepen the market of children's clothing."

Wang Xingzhuang, chairman of Ningbo Yixi limited liability company, said that at the beginning of last year, the company set up a design center and worked with Zhejiang textile and garment Institute to develop nearly 600 new models.

In addition, the old K also plans to go out again with the new brand "Tai Ke Yi".

After the financial crisis, many OEM enterprises have been pformed, and fighting for their own brands has become the common choice of these enterprises.

"Although we have tasted the sweetness of cooperation with international sporting goods giants such as Nike, Adidas, Puma, Kappa and so on, we do not have their own brands, but we are doing well in making clothes for others."

The "OEM king" Shenzhou company launched a new independent brand "Ma Wei" at the fair.

Japan's top designers are invited to focus on high-end sports and casual wear and children's wear.

"Ma Wei" has opened 4 direct outlets in Shanghai.

Next year, two outlets in Ningbo will also be opened.

"The next five years will be a critical period for brand promotion. We will open thousands of stores."

Shen Zhou's responsible person said that after a thorough understanding of the market and a clear positioning, "Ma Wei" will start expanding at home and abroad.

Dafeng dress is home to Chu Changcheng, a "girl". "Yumi house", the first of its kind, is taking the lead in the network, and the store is stepping up its preparations.

A large number of OEM clothing enterprises have already joined the chorus of Ningbo's brand economy.