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    Fashion Designer: Design Starts From The Heart.

    2010/10/23 14:34:00 86

    Clothing Commercial Value

      

    review

    Over the past few years, I have deeply felt that the designers of our generation did not go easy. They experienced the pformation from industrial brand to design brand.

    The change of market has forced enterprises to be more innovative and competitive, and a group of brands that were at that time disappeared in the competition.

    For designers, they are also full of challenges. From the beginning, people do not know how to make brands, or even fail to make a series. They completely ignore the needs of the market and consumers. They just follow the programmed manufacturing of enterprises or create their own likes and dislikes, and begin to move slowly to understand and analyze consumer needs, understand the commercialization of operations and market value, and then know how to make brands. We have gone through such a process.


    The needs of consumers are changing rapidly. Designers must face changes in the industry to enhance their adaptability.

    When more designers come into contact with foreign fashion industry, they open their eyes and see their own gap with foreign countries. They urge themselves to adapt to change and make progress every day.


    In this big change

    process

    In China, we have experienced many difficulties and ups and downs. Facing the changing market and consumption demand, we believe that designers can only learn from experience by constantly pondering and thinking. The wrong choice is unavoidable, but it can be avoided in the future. This process is indispensable. People grow up step by step.


    Business value is the essence of design.


    Sometimes I can't help but applaud Chinese designers.

    On the one hand

    Show ground

    It is the idea of inspiration, the full emotional input, the emotional and artistic; on the one hand, it is also busy to work and deal with all kinds of practical affairs, and the pressure on business is also great.

    If the two are not integrated well, the sense of helplessness is very strong. What is the value of the designer?


    Generally speaking, designers are really vulnerable to business. Almost all designers have to go through business experience to survive.

    Being a good designer, you can never create good products without facing business and thinking and groping, and never achieve real value.

    The works that have not experienced the actual inspection of the market may come out of the gap and divide.


    What should we do in the face of these? Our approach is to lock in the target group of clothing design first, and to understand the characteristics and habits of the crowd. The needs of consumers are changeable, but both individuals and groups will exhibit some persistent characteristics, which is hidden in the essence of popularity and market.

    Each designer's design should communicate with the target audience, and good design will interact with the wearer, which will lead them to the desire to purchase.


    In the realization of self value, designers are most likely to design masterpieces in two situations: first, in relatively successful conditions, leisure and ease, abundant time and energy to find inspiration; first, the most difficult time, under heavy pressure, will mobilize all the strength of oneself to deal with problems and solve difficulties.


    Design clothing starts from the heart


    In France and other fashionable European countries, it has developed into a mature industrial chain. The information of all links is interlinked. The development of the entire garment industry is the accumulation of people's culture, experience and wisdom from generation to generation. When accumulated to a certain point, even when a person with a car's clothing has their own taste and aesthetics, how can the industry be underdeveloped and thriving?


    In fact, advanced design is not only about designing clothes, but also designing a way of life.

    What kind of clothes to wear, what things to eat, what to eat, how to live a unique attitude towards life.

    Designers provide people with a kind of service, which is much richer in spiritual aspect than material.

    Design, in the final analysis, follows what is common in human nature. It is something that makes people moved. When designing a work, it is necessary to start from this point. A good designer can only move others by moving himself with his works.


    A few days ago, I went to London and had no intention of meeting a religious activity in a church. Even though the language was impassable, I was inexplicably moved in it.

    This is the power of people beyond the barriers of language, for example, good design is also the same.

    Because designers all over the world adopt the same way of expression in culture, ideology and art. They are all moving with one heart.


    In addition to the pursuit of art in the heart, facing the development of the times, environmental awareness is also a must not be ignored.

    Environmental protection is a kind of respect, respect for people and nature. When a concept becomes fashionable and becomes a way to express beauty, it will inevitably reflect the needs of consumers, and will inevitably enter the framework of brand operation. This will be one of the important factors for designers to succeed in business in the future, and it is also a test that all designers need to face from now on.

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