From Single Shirt To Colorful Fashion, Wei Le Dress Is "Perfect Wedding Dress".

"Let's put the shirts on the list first. We must ensure that the fashions are on time." Recently, reporters to Lanting Pavilion town Wei Le clothing company interview, boss Zheng Weizheng busy scheduling production tasks.

"Wei Le dress" has been famous for making shirts. The company produces about 2 million 500 thousand pieces of foreign trade shirts and men's trousers every year, but because most of them are made in person, and the competition is fierce, the profit margins are getting smaller and smaller.

After many market research and extensive listening, the "Wei Le dress" invested millions of yuan in the beginning of this year to purchase sewing machines with all computer operation, opening up a fashion shop and trying to make women's garments.

This spanformation has promoted the image and level of the enterprise in the customers, and many old customers have thrown the list to "Wei Le". Zheng Wei said that shirts orders often start with tens of thousands or even tens of thousands of pieces, but unfortunately their profit margins are small. Compared to the fashion list, the process is complex, but the profit is 20% higher than that of the shirt list.

After a period of trial, the company now produces more than 20 thousand garments per month. To attract customers, enterprises also put forward a "customized" quality service policy, that is, customers return to the fashion, even if there is only one return, it also ensures that the next, send out. At the same time, the fashion design department was set up to invite fashion designers to give new suggestions on the basis of customers' samples, and send their fashion designs to customers every month.

Zheng Wei said that if the clothing enterprises are as simple as the previous ones to do "dowry", the road must be narrower and narrower. In the new situation of increasing labor costs and rising raw materials, enterprises can gain greater profit margins only by pioneering and innovating, actively spanforming and designing their own brands. Next, "Wei Le dress" will actively try and explore the development of its own brand, striving for the fashion company, so that enterprises can truly achieve spanformation and upgrading.