Raw Materials Rose &Nbsp; Boots Below 1500 Yuan Are Hard To Trace.

October 25th cashmere coat,

Together with the autumn wind, the sandals of footwear counters in shopping malls are basically replaced by single shoes and boots in autumn and winter.

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Shen Bing, manager of the footwear department of Jiangnan Building, told reporters that boots with a length of more than 14 inches were generally defined as boots, while boots were the absolute leading role of autumn winter shoes. In the past, boots accounted for 55% of the boots, and this year it is estimated that the boots will exceed 60%, and the length will be increased from 14~16 inches to 22~24 inches in previous years.

It is understood that the footwear manufacturers are mainly concentrated in Wenzhou, Fuzhou and other places. This year, shoemaking enterprises are generally facing difficulties in recruiting workers. Wages of workers are generally rising. As raw materials, the price of leather materials has also risen a lot this year, so the price of all leather boots has increased significantly, generally around 10%.

Dai Mengde, director of the clothing shopping center of the shopping mall, recently compared the new winter clothes with last year's, because the news about the price rise of winter clothes this year has been bubbling with excitement. "Fortunately, the prices of these winter clothes basically did not rise, mainly because most of the listed ones are cashmere coats, and the thicker down garments have not yet been fully put on shelves," said Chen Liqing.

Chen Liqing told reporters that the rising cost of clothing raw materials brought about by the rise in cotton prices this year is bound to be reflected in the price of winter clothing. "If the winter clothing that has been ordered in the first half of this year is estimated, the price will not be raised, but the winter clothes that are ordered under the cotton price increase will be expected to rise."

She revealed that the price of cotton winter clothing is expected to rise by 20%.

The rise in cotton prices has led to the rising price of cotton products.

The prices of cotton underwear, towels and other commodity prices have risen one after another in several shopping malls in downtown areas, and the increase is between 13% and 24%.

Miss Zhu, who works in public institutions, is accustomed to buying clothes in season. But in the past two years, she obviously felt that the winter dress charge that had been reserved was less and less spent. "Now the brand of women's clothing in the market is going up, like the long coat in winter, which is less than 1000 yuan, and now it exceeds 1000 yuan. The price of many brands of women's clothing is approaching 2000 yuan."

In addition to rising costs, Miss Zhu believes that more and more promotional activities have also led to higher product pricing.

"Nowadays, holiday promotion is always 70 percent off or 60 percent off, but businesses will not let themselves lose money, and there is room for promotion when pricing is high."

Is it really the sales promotion that drives the winter clothes to go up every year? Chen Liqing thinks that some of the low-end clothing brands are floating up every year, and indeed there is a possibility to reserve space for shopping malls promotion. However, the price of high-end clothing brands such as amashi has stabilized and will not raise the price in order to reserve space for promotion.

And part of the positioning of the consumer clothing brand, based on the consideration of brand value added, will also raise the price.

Chen Liqing revealed that after three or four years of development, the price of mid - end women's clothing brands will rise by almost 10% annually.

October 25th cashmere coat, feather coat, leather boots, winter wear shoes have begun to fully shelves, however, to go shopping, you will find that this winter's installation fee far exceeds last year.

The rising price of cotton makes the price rise of cotton like winter clothes become an inevitable trend, and the new boots of less than 1500 yuan on the shoe counters are almost impossible to trace.

Is the price rise of winter clothing only a normal performance of raw material prices, or is the space reserved for the promotion of shopping malls intensified under the background?