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    Enterprises Have The Knack Of Participating In The Exhibition: Highlight The Characteristics Of &Nbsp; Make Repeated Use Of Them.

    2010/10/25 13:58:00 29

    Take Part In The Exhibition

      

    The Ningbo International Fashion Festival is under way, and the fourteenth Ningbo international clothing and Accessories Fair opened on 21 may also be made.

    Garment industry

    People again turned their attention to the exhibition.

    There are many matters to be noticed in the exhibition of garment enterprises. It is more important to display the company's image as a booth.

    How can we show the company's culture and save money?


    1. How to highlight the characteristics of exhibition stands by relying on aircraft carriers?


    stay

    Textile and clothing

    Industry, when the export meets the difficulties, the country tries to pull the domestic demand, and should pay more attention to the domestic propaganda, and the exhibition is the best way of publicity. Therefore, the enterprise should be more inclined to increase its brand publicity through the exhibition and build the brand value.


    If their booths are located near competitors, exhibitors should use their booths effectively to show their products in favor of competitors.

    If we need to use high quality items such as hanging signs, during the exhibition, we must select places of sufficient height to avoid visibility.

    But there is one exception. If your strength is general and your neighbor is really a big booths at the "carrier class" level, don't be afraid at this time. Maybe your neighbors will bring you unexpected gains.

    Generally speaking, large and powerful enterprises will choose special booths, and such booth will attract a large number of spectators. Their relatively strong popularity can also be used for their own use.

    However, it should be noted that in this case, we must pay attention to the fact that the decoration style of our booth can not converge with the special exhibition stand. Otherwise, the audience will think that your booth may be the "subsidiary body" of the others. You must ensure that your booth has a certain "contrast" with your neighbor, so as to arouse the audience's desire to continue to visit.

    In other words, if you are surrounded by standard booths and you are surrounded by "shrimp and crabs", you may not be interested in many spectators.


    In addition, the form should be

    function

    Before considering booth design, service must first clarify the functions that the exhibition booth needs to achieve: what products should be displayed? How many audiences do you want to attract? Do you need to set up the consultation desk, demonstration area, leisure area or office area? How much storage space do you need?


    Two. Look for the exhibition booth for the construction objects.


    Exhibitors usually want to design booths for the booth to build engineering companies, ordinary advertising companies or interior decorator designers. Which one depends on the size of the booth, flexibility of the booth changes, the quality of the Contractor's services, the samples needed for the exhibition and its own cost budget.

    If the booth size is small, it is not necessarily cost-effective to hire a booth construction company. You can hire an interior decorator to design it, and then appoint a decoration company to build it.


    The practicability of the design of the booth is generally judged by its "perfect function, outstanding image and unique shape". However, "the ingenious design of the structure and the repeated use and renewal of the booth" is also an important aspect of the exhibition design.

    Just imagine, a clothing company may participate in many clothing and accessories exhibitions every year, and some important shopping promotion activities can also be used in the booth design. If the booth is ingeniously conceived, structured and adjusted only slightly, it can be applied on many occasions and save a lot of expenses for the enterprise.


    Three, booth materials do not seek noble, repeated use to save money.


    Booth design does not require durability like public decoration or family decoration, nor does it consider construction quality problems caused by long time and seasonal changes.

    The goal of booth design is to highlight the effect under the premise of ensuring safety.

    In key locations, such as pedestrian passageway, human contact parts and tall exhibition stands, thickening materials are needed to reinforce, and joint ventures and domestic materials can be used in minor parts, which can be said to be "suitable for material use".


    To learn to save money by creativity rather than withholding materials, exhibitors often pay attention to the effect of booth design, but often use cheap decoration materials at the last minute to damage the brand image of the company.

    Some everyday cheap living materials may become basic decorative materials or interesting shapes in the booth after creative packaging.

    Make full use of all possible elements, such as the form, material, sound, light, color and other decoration products of the exhibition booth, and constantly stimulate the curiosity of the audience with creativity, so as to arouse their interest in the booth, and then create the desire to talk with the exhibitors.

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