Window Display Is An Important Part Of Clothing Sales.

　　 In the increasingly competitive era, businesses attract Consumer The eyeball, which promotes sales, should strive to be different in every detail. Especially in the store, in addition to store design, window style and so on, it is even more innovative on clothing display, in order to create a strong visual impact, create a sales environment for commercial space, with a strong design to sell its own atmosphere, with a unique personality to establish the image of the business circle, in order to win more consumers to patronize, to get bigger. profit 。 Therefore, clothing display is becoming more and more attention by businessmen and has become an important part of sales system.

Doors, windows, shelves, props and displays constitute all the sales terminals. Doors and shelves belong to the hardware part of brand image, while display is the software part of brand image. In view of each brand, the requirements for hardware and software are highly unified so as to build up brand image and create strong sales tension, so as to maximize market profits. But why it fails to achieve results is mainly due to the lack of perfection on display.

　　 display It is based on the theme of commodities, using different varieties, styles, colors, fabrics and characteristics of different commodities, through the comprehensive use of artistic techniques to display, highlighting the characteristics and selling points of goods to attract customers' attention, improve and enhance the degree of customer's further understanding, memory and trust, so as to maximize the desire to buy. This is the location of display and the display function to consumers. As an important part of marketing system, how to display good products should start from the following points.

Display of goods: as clothing, display is generally divided into stacking and hanging. Stacking: generally through orderly clothing folding, emphasis on overall coordination, contour prominent, the commodity on the platform or elevated platform display. This way, the advantage is that it can effectively save limited space, a store, its space is limited, if all display goods in the form of hanging, then the space of the store is not enough. Stacking is used to increase the number of exhibits in limited space. This is the advantage of stacking, but the disadvantage is that it can not fully display the goods. Therefore, it can enhance the visual interest and expand the space with the hanging display.

The following points should be noted when stacking the columns.

Emphasis should be placed on the vision, and the principles should be from outside to inside, from shallow to deep, from warm to cold, from bright to dark. Because this is the habit of observing things. This also enables consumers to have interest in commodities, shopping from attention, attraction, observation and purchase.

The same type of products in the same season are displayed in the same area.

It is necessary to dismantle the packaging for stacking. It is advisable to pack 4-6 pieces per thin piece, and 3-4 pieces are suitable for thick packing. The collar of the shirt can be staggered. The size and size of each garment are from top to bottom, from small to large.

Try to design models in the vicinity of the stacked area to display the representative styles in the stacking, so as to attract attention and enhance vision. And the posters and leaflets of the costumes can be displayed to represent the delegates in an all-round way.

Hang up: generally hang clothes on hangers, so that the characteristics of products can be fully displayed, and the visual impact and rendering atmosphere can be easily formed, so that consumers can understand and understand the goods at a glance. But in Limited stores, it is impossible to hang too many displays, usually hanging and stacking. In this way, on the one hand, we can make rational use of space, and on the other hand, we have a sense of hierarchy for the whole product display. Attention should be paid to the following points when hanging up the list.

Each garment should be hung in more than 2 pieces at the same time, usually not more than 4 pieces.

Use the same coat hanger for the same series of products.

The sequence of hanging numbers is from front to back, from small to large, from left to right, from small to large.

The color of the hanging display should be from outside to inside, from the past to the rear, from shallow to deep, from bright to dark. From the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside. These are determined according to the size of the shop and the main pushing styles of the garments. Each has its own advantages and disadvantages, depending on the specific circumstances. However, no matter how it is adopted, the following basic elements must be considered. Adopting these principles will help companies arrange products from a holistic perspective, giving the most prominent position of characteristic products. How to match different kinds of products and collocation and so on, the only purpose of the overall display with concise form and rich connotation is to promote sales. Focusing on attraction is the focus of attention on every display.

For example, the focus of the whole store is the logo after the cash register. The focus is usually located above the horizon or horizon. The POP print with strong color contrast or the combination of products is often set as the focus. It can guide and guide consumers in an orderly way, and play a certain role of echoing and prompting. Therefore, the clothing brand in the terminal image, focus on shaping the image signs, this intuitive propaganda, can convey the brand's commodity information, promote sales, promote the brand. The use of color to render atmosphere color plays a leading role in display. The orderly color theme gives the whole store a distinct theme, well-organized visual effects and strong impact. Chen Liezhong uses color contrast settings as the focus, or creates color gradation effects of goods display, so that customers can generate impulse, coordination and sense of hierarchy, and easily lock target merchandise.

Create visual effects

The repetition effect can create visual interest, highlight continuous and whole block effect, pay attention to unification and contrast, and make efficient use of space to form a strong visual impact. This principle applies to the display of focus products or new products. In particular, we should pay attention to various repetition effects in practical operation. For example, the same dress should be used in different ways, model display, positive hanging and matching method should be applied simultaneously, so as to highlight the key points and maximize the image enhancement.

Window display window for terminal stores, like eyes for people, its importance is self-evident. Remember, this is the first step to attract customers into the store. The quality of the window image depends on two aspects, one is hardware design, the other is software maintenance. Two. Because this article is about display, it only focuses on software maintenance.

The display of model clothing must be changed two to three days, so that customers can keep fresh and attract people to enter the store.

If you want to display more goods, you should choose seasonal clothing. Do not display some clothes that are not fashionable or suitable for fashion, so as to damage the brand image.

The salesperson of a store must check whether the clothes in the window are clean and tidy, and whether the other promotional boards are in proper position.

Today, when the details decide the success or failure, businessmen want to win in the fierce market competition, we must start with the fine points, strengthen the management system and enhance the immunity against risks. As the terminal nerve store of clothing sales, there are three factors that determine whether the store is successful. The first is hardware, which is the first condition to choose a prosperous business district on the location of the exclusive store. The second is the quality of the staff in the store, and the third is the display of the goods. These belong to software construction. Today, perhaps a personalized clothing display can catch the eyes of consumers and make the clothing of businessmen sell more than others.