Hongxing Erke Joined The "Dream Life" To Launch Large-Scale Online And Offline Activities.
October 26th, September 28, 2010, NetEase's first interactive entertainment "dream life" and the famous movement for post-90s brand "Hongxing Erke" hand in hand, launched a large-scale online offline activities - "who is the next master?" Interaction entertainment Combine with sports to convey positive and loving health elements to the 90s. The event will not only be publicized online, but will also be launched in 20 universities in Hangzhou, Nanjing, Tianjin, Xi'an, Chengdu and Wuhan six major cities. This is also the first time that the dream life project team has entered the campus, aiming to occupy a certain market share in the increasingly competitive campus market.
Positioning post-90 group, brilliant online activities
Dream life is an interactive entertainment community positioned by the NetEase after 90, and Hongxing Erke is also one of the famous sports brands facing the students in China. It has the same user groups, so that they can find a meeting point for cooperation.
In recent years, the trend of cooperation between traditional industries and network products has been triumphant, and successful cases are everywhere.
Network products use traditional industries to promote their products with rich experience, while traditional industries use them.
network
The strong communication ability of products can expand their influence and achieve complementary effects.
This time, the online activities of "who are the next masters" are divided into four parts, namely, the fashionable jigsaw puzzle of brainpower, the lucky turnkey millionaire, the passionate master competition, and the distinctive master manifesto.
At the same time, users will be given a set of beautiful images of "dreamy life" matching their own test results after the home page master factor test.
Online activities are rich in content, diverse in play and rewarding. When the event was launched, a large number of post-90s users responded positively and enthusiastically participated.
Seize the campus crowd, line down activities into colleges and Universities
For a long time, NetEase has established a good reputation among university students by relying on its top technical strength and excellent user service.
In recent years, the popular SNS community has sprung up like mushrooms.
In many SNS communities, the market for young students has long been occupied by Renren.
This time, the "dream life" goes hand in hand with "Hongxing Erke" into colleges and universities. It also takes advantage of NetEase's good corporate image to occupy a place in the competitive campus market.
{page_break}
"Who is the next master - the University Challenge competition" campus activities will be officially opened in the autumn of October.
By then, in two months, there will be fierce and interesting challenges in 20 colleges and universities in six major cities across the country.
The offline activities include two major sections, namely free play time and challenge time. Among them, free play time also includes four major contents: the master skill competition of testing flexibility, the master creative competition of competing brains, the master jigsaw puzzle of investigating eyesight, and the interesting Monopoly game.
The fusion of the game components of dream life and the brand concept of Hongxing Erke will bring a challenging competition for college students.
Optimize user experience and win good reputation.
In addition, this "University Challenge" will provide users with the opportunity to register and login "dream life" at the scene.
The site will also provide relevant staff to brief and explain the products, and answer the relevant questions raised by users, so that users can experience the products quickly and intuitively.
According to the relevant person in charge of the activity, "when the user experiences the product, the staff will collect and collate user opinions at the same time, so as to further optimize the product function and enhance the user experience.
Through continuous improvement and improvement, we will create a healthy and loving interactive entertainment community for the 90s.
- Related reading
Leopard Children'S Shoes Will Create A New Marketing Mode Of Differentiated "Healthy Experience".
|Shoe Industry And China Railway Media Force Jointly Launch The Brand Special Train
|- Comprehensive data | China'S Top 100 E-Commerce Enterprises List Released In The First Half Of 2019
- I want to break the news. | How Can A Female Shopkeeper Cultivate And Develop Excellent Shopping Guides To Enhance The Profitability Of The Shop?
- I want to break the news. | Open The Clothing Store For Customers With Several Basic Color Matching Method.
- I want to break the news. | Fashion Ladies' Tips On Stocking Sizes!
- Thematic interview | Fashion Bulletin: The Final Of The Fourth GET WOW Internet Fashion Design Competition Ended In Qingdao.
- Shoe Express | Put On This MLB Dad'S Shoes And Make The Best Kids In The Street.
- neust fashion | The Student Party Must Have A School Uniform, And Instantly Get Rid Of The Fear Of Being Ruled By School Uniforms.
- Shoe Market | Lebron 17 Shoes New "Future Air" Color Sale Details Released
- Fashion posters | Stone Island 2019 Autumn Winter "NYLON METAL" Series Officially Debut
- I want to break the news. | Fragment Design X JOY STUDIO New Joint Series Released, Teng Yuan Hao The Same Paragraph?
- Henan Taiwan Shoe Enterprises Are Facing New Opportunities
- Leopard Children'S Shoes Will Create A New Marketing Mode Of Differentiated "Healthy Experience".
- The US Dollar Is Weakening &Nbsp; The United States Wheat Is The Cheapest In The World And Will Dominate The International Market.
- Zhejiang's Textile And Garment Exports Amounted To Nearly 300 Million US Dollars In Huzhou.
- Jinjiang Shoe Companies Appeal For High-End Professional Third Party Inspection Agencies To Enter
- Berkshire Announces Adjustment Of Investment Sector Executives
- The Price Of Raw Materials Increases By &Nbsp; How Are The Pros And Cons Balanced?
- Guangdong Will Select The Shoe Leather Industry For 30 Years To Develop And Achieve Superior Enterprises.
- New York Fed Questioned Federal Reserve'S Handling Of The Economy
- Ningbo Yinzhou Garment Enterprises Pformation And Upgrading Of All Kinds Of Tricks