International Fashion Companies Invite Chinese Models To Open Up The Domestic Market.
This autumn
New York Fashion Week
The main feature of the world's major fashion shows is that the global fashion design company has hired a large number of Chinese models to showcase the new costumes, one of which is aimed at China.
Fashion consumption
Market.
The number of Asian models has set a record for this year's fashion week in New York, accounting for 7.1% of all models, most of which are Chinese models.
Chinese models such as Liu Wen, Qin Shupei, Feifei Sun, cuckoo, Pei Bei and Xi Mengyao appeared on the fashion show 296 times.
although
Fashion market
The growth in 2010 is strong, but the traditional market of the two high-end clothing in the United States and Europe is still not expected to fully recover from the financial crisis.
High grade clothing companies hope to help the growth of the fashion market through the consumption of emerging markets such as China when the western economy continues to recover.
It is reported that in 2010, China's consumer spending on luxury goods will increase from 7 billion 500 million yuan last year to 9 billion yuan.
CMR, a Chinese market research firm based in Shanghai, predicts that the growth rate of China's fashion market in the next ten years will reach 20%.
CMR executive director Xiaoshan said: "consumers are very practical now, through clothing to show themselves.
Even pig farmers are now on the Mercedes Benz. "
High quality brand enterprises around the world seize the opportunity to promote products to Chinese consumers.
"Enterprises no longer think that products suitable for other countries are also applicable in China," said Xiaoshan.
Famous brand companies want to establish emotional ties with Chinese consumers, so they choose the fashion models that Chinese consumers like.
Chinese models have appeared in fashion shows in New York, Paris and China.
Liu Wen, who is regarded as China's top model, said: "we are making history."
Liu Wen has become one of the most popular models in the world. In this year's major fashion shows around the world, her appearance rate is second only to that of France's Constable Jablonski. Liu Wen has the image of all the world's major fashion magazines, fashion stage and design brand.
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