The Exhibition Is In Essence &Nbsp; Not Much.

In the sewing machinery industry, the world is held every year.

For enterprise publicity and marketing, exhibition as an important means and market economy business model, has unique advantages.

In the exhibition, people from all walks of life, buyers, sellers and investors gathered together to communicate with each other and communicate with each other. Not only did they reach the intention of trading, but they also understood the market at a certain level, gained new industry information, and demonstrated their products in the same way.

Multiple benefits are concentrated in a few days, multiplying economic benefits and reducing costs.

It is understood that in the sewing machinery industry, some small scale enterprises will spend a certain amount of money and energy in the exhibition every year.

But it is not to participate in all the exhibitions to achieve the purpose and expectations of the exhibition, and even to get twice the result with half the effort.

In the sewing machinery industry, there are dozens of international trade fairs held every year around the world. Different organizers and their different operational capabilities make different exhibitions exhibit different quality and level.

Therefore, the right choice of exhibition has become the key to successful exhibition.

As an expert in the industry has concluded, there are not many exhibitions.

To do this, we must follow the following points:

In judging the organizers of the exhibition, we should know the background, hosting ability, level and reputation of the organizer.

Choose an organizer who is influential, experienced and highly aware of the industry.

Generally speaking, the association of this industry has such influence and operation ability.

In the sewing machinery industry, the China Sewing Machinery Association has strong advantages in terms of influence and recognition of the industry, playing a certain centripetal role in the whole industry, and has formed a wide range of contacts in active communication with other industries abroad.

In the domestic professional exhibition of sewing machinery, CISMA, organized by China Sewing Machinery Association, has a soft condition to become an international exhibition.

The organization of exhibition is a huge systematic project. From the promotion of exhibition, the invitation of professional audience, the organization and arrangement of industry activities to customer service, organizers need to make strategic coordination in order to successfully organize the needs of exhibitors.

The company can assess its organizer's planning ability and promotional ability from its external letter of invitation, advertisement and various organizational plans.

If the exhibition belongs to the new exhibition, we should pay attention to the professional and authoritative background of the organizer. Are we capable of hosting the exhibition? Have we hosted any other exhibitions? What is the quality and level of the exhibition? Is the new exhibition maturing?

The way to promote the exhibition is: how do the organizers publicize the exhibition? Who is the object of publicity? For example, whether the exhibition has taken a comprehensive and three-dimensional publicity in publicity.

From professional newspapers, magazines to a large outdoor advertising, attracting professional customers at the same time rendering a strong commercial environment.

If the booth layout is an outline of the exhibition, then a strong commercial environment is more appropriate.

The publicity of the organizers of the CISMA exhibition fully reflects the pertinence of the target audience.

In view of the organizers' positioning of CISMA as a professional sewing machinery exhibition with an international perspective, its publicity coverage covers the worldwide sewing machine industry and the upstream and downstream industries.

It has formed a competitive pattern of Chinese and foreign brands, attracting more and more garment enterprises from all over the world to visit and exchange.

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Understanding the details of the exhibition is a lesson that must be done before the exhibition.

As far as CISMA is concerned, CISMA2007 is about to begin.

According to the Sino Russian Association, CISMA2007 has achieved a new high in scale. The scale of the exhibition has exceeded 100 thousand square meters for the first time.

A staff member who was in charge of the exhibition told the author that the CISMA2007 exhibition venues could no longer meet the needs of the enterprises.

Therefore, for exhibitors, some details of the exhibition should be prepared and clear.

Explore the views of the same industry: ask competitors and other exhibitors about their views and problems, including service, booth arrangement, problem solving, and the shortage of buyers.

At the same time, the sales agent of the exhibition location or neighboring area will be invited to inquire about the exhibition.

In this way, we can learn about an exhibition from another aspect.

Choose a sales agent: if there is no sales agent in the exhibition site or adjacent area, it is necessary to consider whether it is possible for an enterprise to find a sales agent in the location of the exhibition or in its vicinity.

Therefore, before participating in the exhibition, we should make corresponding plans for the goals of our exhibition.

In the SCISMA, which is also held by the China Sewing Machinery Association, as a regional professional sewing machine exhibition in Southern China, if enterprises need to find distributors in Southern China area, they should be prepared in the process of preparing for exhibition.

For example, all kinds of products, relevant information, staffing and receptions of dealers should be considered.

Choose the right time: does the time of the exhibition conflict with special holidays or events? Is there a special sales season? If so, we should pay attention to whether the exhibition time has enough time before the peak selling season, so that buyers can have enough time to adjust their needs, and their production lines can also match.

It also depends on the timing of the exhibition. If there are several exhibitions of the same kind at the same time, the visitors will be reduced a lot.

In addition, for some seasonal products, the exhibition time should be in line with the season or time of sale, or slightly earlier.

The location of the exhibition is suitable: the venue of the exhibition is mostly selected in the large cities with strong information radiation, or the origin of certain commodities, or the commodity distributing cities with convenient pportation and all directions, or the port cities of commodity import and export or tourist scenic spots.

The selection of exhibition sites has a direct impact on the number of effective audiences.

Most of the exhibitions in China are held in cities such as Beijing, Shanghai, Guangzhou, Dalian and Shenzhen, which have comprehensive advantages in economy, pportation, information, talents, science and technology, service and so on.

Analysis and research results: after careful analysis of the exhibition, the decision is to decide whether to participate in the exhibition, whether it is a large booth or a small booth?

For sewing machinery enterprises, if we can refer to the above points when we choose the exhibition, we can avoid blindness to a certain extent, so that we can make targeted preparations and participate in the exhibition to truly achieve a "worthwhile trip".