Cashmere Home Textile Chain Expansion Slow Release Price Rise

　　 Cashmere industry It is a typical resource-based industry. Raw material Under the background of high prices, whoever grasps the resources means that he has the right to speak.

In Inner Mongolia, the cashmere base in theory is dim in the game with many "competitors without competition". A revival plan for the cashmere base is being carried out in a city in Inner Mongolia. They are going to take back their own. discourse power 。

Recently, the price of cashmere known as "soft gold" and "fiber jewel" has soared and strengthened their determination and faith in reshaping the base.

"Soft gold" skyrocketing

Since the second half of the year, the price of cashmere has risen from 600 thousand yuan to 900 thousand yuan, or more than 30%. At the same time, a lot of capital rich mainland folk enterprises take a look at the cashmere industry, one after another switch to production or expand production, and the demand for international cashmere materials has risen sharply, which directly leads to the rise of domestic cashmere home textile prices.

In the Ordos home textile special counter, a new cashmere bed product is priced at 2680 yuan. The salesperson said that the cheapest cashmere in this counter was priced at 880 yuan, because it was a few years ago, when the price of cashmere quilt was very low, so the price was much cheaper. The new price of this year's listing was mostly between 1200~2000 yuan. In the Heng Yuan Xiang home textile special store, the price of a wedding home textile 8 piece set was 2380 yuan, and the newly listed cashmere quilt was also between 1000~2000 yuan. The salesperson said, "this year's average price is 200 yuan higher than that of previous years."

At the same time, camel's price rose from 100 thousand yuan / ton to 200 thousand yuan / ton, and the price of sheep's cashmere rose from 48 thousand yuan / ton to 210 thousand yuan / ton. The price of fine wool rose from 39 thousand yuan / ton to 52 thousand yuan / ton, and the price of viscose from related materials of cashmere rose from 11 thousand yuan / ton to 22 thousand yuan / ton. The whole cashmere is chained from the main material to the accessories, and every link is in a crazy price hike. Cashmere quilt is a pet belonging to high-end consumer groups.

Related experts pointed out that the reasons for the rise in the price of fluff are four: first, with the recovery of the economic index, the order of some wool textile enterprises has increased, and the momentum of production and marketing has been improving. Two, in order to solve the problem of farmers' and herdsmen selling goods, protect and revitalize the cashmere industry, Inner Mongolia has introduced the cashmere temporary storage and storage system, which has played a positive role in promoting cashmere sales this year. Three, some areas have restricted the development of goats to protect the ecological environment, reduced the number of goat cashmere, and reduced cashmere production; four, some non woollen processing enterprises have been optimistic about and cashmere goats, and have been collecting and storing cashmere in large quantities, resulting in a short period of cashmere prices rising more than expected.

The reasons for the rise of cashmere materials may be endless. But how to cope with this situation needs deep thinking. Is the price of the terminal products rising or taking measures to digest risks?

Chain expansion

Reporters interviewed many cashmere home textile enterprises, and found that their countermeasures are different: some reduce the number of single products, others develop new products, some raise prices at the terminal, and some increase the discount point of purchase. Most of these measures lead to the same goal, to a certain extent, to resolve the pressure brought by the rise of raw materials.

But Sun Fengqin, chairman of Inner Mongolia Xinlong home textile company, seems to have to forge every industry chain if he wants to maintain sustained competitiveness under the impact of unfavorable factors.

Xinlong company, a typical representative of Inner Mongolia home textile enterprise, has been devotes itself to the research and development of home textiles, such as cashmere, cashmere, camel hair, and so on.

Reviving Inner Mongolia's home textile market and reconstructing the floc base is Sun Fengqin's idea. Instead of standing in the perspective of an enterprise, she stands at the height of the whole floc field, and puts forward the overall planning idea, which leads the whole cashmere industry to achieve a three-dimensional leap from three dimensions, namely, products, channels and promotion, so as to achieve a substantial upgrading of "Cashmere brand" to "Cashmere home textile brand".

She suggested: first, control the cashmere raw materials, maintain the leading position of non Plush carding technology in the international and domestic market, expand the scale of fine cashmere and cashmere yarn, and build up the largest raw material acquisition and cashmere processing base in China as soon as possible. Two is to promote the deep processing of cashmere, and focus on supporting the development of high-end products such as cashmere home textiles, cashmere floc and so on. Three is to strengthen industrial cooperation and market division of labor. To build cashmere industrial base, we must strengthen cooperation among enterprises, compete in cooperation and develop in competition. At the same time, enterprises should carry out division and cooperation according to the needs of market development so as to avoid duplication of construction and excessive competition. Four is to develop cashmere matching industry. Developing the bio organic fertilizer industry by using solid wastes generated from the process of washing down, developing the processing industry of accessories, such as felt and interlining by using wool solid waste generated during the process of carding, and developing related industries of wool textile, home textile and textile machinery processing and maintenance by using the existing technology of cashmere industry. At the same time, referring to the management experience and mode of foreign market, we will accelerate the construction of a trading platform integrating entity trading, futures trading and online trading.

　　 Based on the positive fluctuation of cashmere price, it is the key to maintain the healthy development of cashmere home textile industry and maintain the original quality of cashmere. It is the main direction to improve the research and development of high-grade products and enrich cashmere products, and to expand the market share of independent brands is the core.