Fuanna PK Luo Lai &Nbsp; Home Textile Is Also "Mengniu Yili Men".

List of rich people:

In 2010, Forbes China's richest list, Luo Lai home textile Xue Weicheng and his son, fuanna home textile Lin Guofang couple became the "two only" among the top 400 representatives of the home textile industry this year.

This is an old "enemy" for China's home textile industry. It is not only a brand name and a company with equal strength, but also has been in the "tug of war" for many years. The leaders of enterprises are equally matched in Forbes's fortune list.

According to Forbes's China rich list, in 2010, Xue Weicheng, Xue Jiachen and his son were 3 billion 500 million yuan, ranking 309th, followed by the 3 billion 470 million assets of fuanna home textile Lin Guofang, Chen Guohong couple.

Although Lin Guofang and the husband and wife are the 316 in the list, because of the number of wealthy assets tied together, fuana and Luo Lai are actually only 1.

China's private enterprises, especially small and medium-sized enterprises, are mostly familial. Tracing back to Luo Lai and fuanna's history is no exception.

Xue Weicheng is the founder of the home textile company of Luo Lai, whose son Xue Jiachen also holds a larger share stake; Lin Guofang is the chairman and general manager of fuanna, and Chen Guohong is the managing director and deputy general manager.

On the one hand is "father and son soldier", on the other hand, "husband and wife are concentric and their profits are broken."

Yu Heliang: the natural rival of the home textile industry

Rich Anna and Luo Lai, like Zhou Yu and Zhu Geliang in the Three Kingdoms, have many common points, they seem to be a group of natural rivals: the difference between the founding age of the enterprise is not far, the target consumer group basically coincides, the product style is also partial to the European style, and all of them grow stronger and stronger before and after 2004.

Even the listing schedule is very close. In September 10, 2009, Luo Lai listed on the Shenzhen Stock Exchange. In December 30th, fuanna listed on the Shenzhen Stock Exchange.

There are heroes between them.

Before 1998, he adopted the "office system" marketing system, and was in trouble with the collapse of a number of traditional department stores represented by Zhengzhou Asia.

It is in line with the attitude of learning from competitors that Xue Weicheng, referring to the Fu Anna chain Monopoly and franchising mode, has changed the channel of the home textile industry from the office system to the chain Monopoly and franchise system, and changed the head of the office to the agent, laying the foundation for the smooth development of the ten years after that.

They never stopped fighting.

The most recent dispute was Fufang's lawsuit against the Beijing Haidian District people's court in July 2010, suing Luo Lai home textiles, Shanghai Luo Lai and Google's mainland China operator Beijing Gu Xiang's "theft chain" trademark infringement and unfair competition behavior, claiming 500 thousand yuan, reflecting the fierce competition of two home textile listed companies in the new field of e-commerce.

The biggest difference between the two home textile giants is that Luo Lai is located in the Yangtze River Delta of East China. Fuanna is dominating the Pearl River Delta of Southern China, but that is the difference.

As early as February 2004, fuanna launched the "Yangtze River Delta Strategy", set up a large-scale production base in Changshou City, near Nantong, Jiangsu, home of Luo Lai, "Luo Lai" did not show any weakness, and founded the household textiles (Hongkong) Co., Ltd. in 2004, and the brand spokesperson also chose Hongkong star Michele Lee, a familiar Southern China consumer.

Although the process of breaking the geographical restrictions is not as fast as expected, fuanna chairman Lin Guofang also indicated that the two giants had not yet reached the level of close combat. But with the acceleration of the expansion of the post marketing marketing network, the "street fighting" of fuanna and Luo Lai may be staged in the near future.

Warning words: home industry is bigger and bigger by listing.

The most effective way to gather wealth quickly is undoubtedly financing and listing.

Relative to the real estate group's head of wealth, the wealth of the home industry is not high.

Looking back at the list of Forbes rich list in 2008 and 2009, although Liu Zhiqiang, Zhai Meiqing couple, Oriental home Zhang Hongwei, Yihua wood Liu Shaoxi and so on have been listed, but their control industry is not simply related to home. Only the Red Star car is built as a relatively pure home person, wandering between 100 and 150.

On the list of 2010, several home business leaders realized wealth expansion through listing.

Roley's home textile third quarter results show that its total business income in the first 2010 quarters of the 2010 quarter was 724 million yuan, up 14.38% over the same period last year. The sales revenue of fuanna reached 698 million in the first three quarters of 2010, up 34% over the same period last year. These growth figures are not related to the listing.

As the second tier team representing the big difference between the first tier of home textiles, such as Luo Lai, Fu Anna, Meng Jie and so on, it represents the brand. The same is the successful mode of rich Anna from Shenzhen, and vice president Ding Weimin told the soufangfang reporter that the sales of home textile enterprises had been 1 billion in the past. After the listing, it will be very easy to make 2 billion or 3 billion years in the next five years.

In addition, NVC Wu Changjiang, who was listed on the Hong Kong Stock Exchange in May 20th, first joined the 390th place with fortune 2 billion 900 million.