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2010 Arrow Deer Wool Spinning Play Brand Effect

2010/11/3 12:58:00 39

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This fabric

exposition

Jiangsu arrow Lu Group Wool Textile Co., Ltd. has focused on the newly developed worsted fabric, high yarn and Western style fabrics, wool and polyester, silk and wool blended fabrics and semi worsted fabrics and garments, which are mainly exported to Europe and America.

semi-worsted

It is very popular in the market because of its comfort, softness, good warmth retention and wide use.

Liu Laigang, manager of the Ministry of foreign trade of arrow deer, said that on the one hand, this year's orders could not be completed, and it has been discharged into next spring. But on the other hand, the overall situation is not optimistic. The textile industry relies heavily on foreign countries and is most vulnerable to infringement.

Liu Laigang said frankly, "if the raw material rises again, it may lose money."

Since the beginning of this year, the international demand for woollen products has declined, and many enterprises have changed their production or sold to domestic markets, and the domestic market has been fiercely competitive.

It is understood that more than 90% of arrow deer products are used for fabrics and garments in various industries.

This has become a bottleneck restricting the development of arrow deer.

First, we must grasp the development of varieties, adjust the structure, grasp market development and promote marketing.

This is the "two step chess" proposed by Jiangsu arrow deer group to deal with the crisis.

Based on the forefront of the market, expanding the market share, expanding the market for civilian products and foreign trade, by grasping the quality of products, developing marketable products, breaking the pattern of the existing fabric as the main body, coping with the changing market, increasing the proportion of foreign trade market, increasing the ability to resist risks, and effectively improving the market competitiveness of enterprises.

Liu Laigang also talked about measures to deal with the current situation, first of all to improve.

product quality

In the market competition, the company has already made a number of advanced equipment and eliminated a number of old equipment. In the face of severe situation, extensive and quantitative growth mode can no longer go on. The pformation and upgrading of the wool textile industry has become the only way. Secondly, we need to develop new markets, such as Russia, South America, Eastern Europe and other countries and regions, and find the profit growth point. Finally, we try to apply new materials, increase the added value of products, introduce new technologies, new materials such as spun silk, carbon fiber, fire prevention, gold and silver wire, etc.

In terms of products, arrow deer strives to find a good selling point in women's fabrics, cashmere high quality fabrics, PTT new fibers, and some functional fabrics and three proofing fabrics. It also recommends some popular fabrics in the market, such as Antistatic Fabrics for customers.