Japanese Chinese Designer Zheng Chaomei: Searching For The Core Secret Of Fashion

Recently, the "Ohra Beau" Ginza store was officially opened, and the fashion brand "Super Beauty" shines brightly on the most prosperous commercial street in Japan.

The designer of the brand is the first Chinese Zheng Chaomei to get the employment qualification of the fashion designer in Japan (pictured).

In the recession of Japan, most Japanese fashion brands are going downhill, but Zheng Chaomei's fashion brands are quietly growing.

"Super Beauty" is a brand launched by Zheng Chaomei 17 years ago. The brand name is "super beauty" in English, and "Ohra Beau" is the French name of "super beauty".

The brand is the main brand of JCI, founded in 1993.

JCI's core design team has gathered the top Japanese fashion designers.

They spend most of their time in Milan, Paris or New York, capturing fashion and capturing fashion with artists' eyes, and designing the most fashionable and most fashionable fashion for knowledge women.

As the chief designer of JCI, Zheng Chaomei is very strict about fabric and material requirements, and uses the excellent sewing technology to locate the product of "Super Beauty" in the high-end fashion market of Japanese women.

In Japan, the wealthy are used to spending five star hotels, and the wedding ceremony of young people is also held in five star hotels.

At the beginning of JCI, the fashion brand "Super Beauty" was put into the fashion stores of hundreds of five star hotels in Japan. This is undoubtedly a major decision to test its vitality.

As a result, the brand has been launched, and now it has become a new trend of fashion in Japan.

Zheng Chaomei said that Japanese women recognized and liked their brands mainly because they found the core secret of fashion.

She said that the so-called fashion is always a common pursuit, but it is by no means a fully personalized exclusive publicity.

When fashion comes into the street, you may be out of date.

Only by running in front of fashion and finding the source of fashion can we stand the test of fashion.

So Zheng Chaomei took the company's planner two times a year to Paris, Milan, New York and other places to recharge, looking for artistic inspiration, and then with colorful colors and multicultural design, new impetus for Japanese women's fashion.

Zheng Chaomei said her favorite city was Paris.

She first went to Paris in 1995 as a member of the Japanese women's clothing designer.

"Milan is the source of fashion development, but Paris tastes even sweeter," she said.

The fate of Zheng Chaomei and Paris has something to do with her childhood experiences.

The Indus tree and dugong hall in Shanghai's original French Concession left a deep mark on her.

Zheng Chaomei said that there are four fashion centers in the world: Paris, London, Milan and New York, among which Paris is known as "the center of the center".

Annual clothing information from Paris has always been the vane of international trend.

Paris is the spiritual sanctuary of Zheng Chaomei's inspiration. The most popular place for her to go abroad every year is Paris.

Her designs are deeply imprinted in Paris.