How Does Fashion Fashion Brand Do Network Marketing?

First,

Using search engines, we found these well-known clothing brands: Semir, Metersbonwe, Anta, and "Baleno". The results showed that: there was no company website, but there was a company web site. Unfortunately, the website was flashy and had no substantive contents. Besides the flash of the interface, it was good. Besides, there was also a website which provided the latest product information, but no quotation, no evaluation, no comparison, it felt dead, and entered some other brands.

Most of the clothing Brand Company have their own brand websites, but these websites are equal to a print media. They are dead. But from the point of view of network marketing, a company's website wants to achieve the purpose of network marketing, then we must let the net station live as a living medium.

Two, why do clothing brands need to be done?

For clothing brand, if we can give full play to the function of network marketing, then the increase in sales will be significant.

In particular, the apparel enterprises that have built up brand image online will be very powerful if they use their broad masses to move to the Internet.

The previous purchase patterns were: interest in products, interest in the products, comparison through the shops or magazines, and the formation of purchases; with the emergence of the Internet, the present buying pattern has undergone obvious changes: the cognition of products, interest, search through the Internet, comparison through the introduction and evaluation of the Internet, resulting in the purchase (online purchase, shop purchase), and the product may be commented after purchase, so as to promote the promotion of oral distribution, and thus form more people to buy.

What is more? There is a process of searching products online, and there is also a way to sell.

What are the advantages of Internet marketing in addition to a sales channel?

1, about the cost, the cost of doing web sites is far lower than the rental of the shops plus the added taxes. For example, "all customers" fully take the road of network marketing, without a physical store, saving a lot of rental costs, and forming a certain popularity through online advertising.

2, is conducive to the maintenance and promotion of brands. If a Semir fans wants to find Semir's website on the Internet and check out the latest Semir products, the result is no matter how to search for Semir's official website, or find it. It's only a brief introduction of a company. Can you say that he is not disappointed?

Previously read a post said, compared to the famous literary website banyan tree, did not make full use of its online resources, online offline stores, such as coffee shops, teahouses, etc., allowing online members to exchange and consume places, such a profit model is also remarkable, this is a line driven offline benefits, line maintenance nuclear development online brand (popularity) example.

Although several founders of the banyan tree did not do so, they lost a lot because of this. At least, now, the banyan tree has not been so popular in the past few years.

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Three, what should apparel brand do if it wants to do Internet Marketing?

1.

In addition, it can also increase a sales channel: online shopping, online shopping products sold by the company itself, have nothing to do with franchisees, of course, can also cooperate with franchisees, which stores from customers recently, allows the franchisee to sell this product to customers; if there is no franchisee cooperation, it is very easy to do, so the company's own sales, and fully take the road of network marketing, and almost everyone.

Here is another point to emphasize. Whether the franchisee is willing to pay for the maintenance of the website, it is only profitable for the Metersbonwe garment enterprise. Even if you have lost such a maintenance fee, they will still give you the membership fee and the cost of product sales. The more sales they sell, the more you earn.

2, franchisees jointly make websites and take the road of network marketing; if Metersbonwe fails to do network marketing according to the above method, then franchisees can do their own network marketing and how to do that. Every city has a place where clothing sales are gathered. For example, Wuhan's walking street, ocean department store and group Plaza, there are all kinds of clothing brands gathered together, and everyone who goes shopping will feel dazzled.

If all the brands of these stores can join together to make a website and promote sales? This website can be operated by third parties. The third party is best to be the property managers of these shops. For example, the owners of the East Building of the group square, they come to make such a website. The website sets up an independent page for each store, and every day, the maintenance personnel update the contents of the web page according to the requirements and information of the store, including the latest products, special events and so on.

Every person who wants to go to the mall can learn the latest sales activities of every shop through the website, and then he can also go shopping in a targeted way.

Similarly, there is another way of selling: online purchase, express delivery, some people may think there is a disadvantage: such a website is regional, and the cost of maintenance is not directly proportional to the volume of traffic or sales.

But regionally can be national.

If SEO does well, the website can be accessed throughout the country. By comparison, it is found that the price and products of the clothing brand are good and can be purchased online.

In addition, each clothing store (franchisee) provides three kinds of maintenance costs for the website, which is paid directly by month.

The two is to collect sales according to sales volume.

Three, combine the two.

If the competition between brands is more intense, the advantage of the website will be greater. As long as the website is promoted, the sales will be increased through the website, and the stores will also rely more on the website for publicity and promotion.

The third party website can be developed from a shopping mall to a certain city. The store in its website can be developed from a shopping mall to all the exclusive stores in the city.

3, in addition, C2C is also a kind of network marketing. Clothing brands can do this, they can do it by themselves, they can also find franchisees, but the key is to integrate online and offline.

Light is not enough when there is a shop. If there is a physical store under the Internet, you can try it in the shop, then buy it.

Although C2C, such as Taobao, has, these brands sell, but compared to network marketing, B2C is more secure and reliable.

Four, what should clothing brand pay attention to when doing Internet Marketing?

1. website production, including cost calculation, should comply with the requirements of SEO.

Online consultation is needed for face-to-face communication and FAQ production.

Members can log in and allow members to fill in detailed information (main email) through mail marketing to form a re visit and then purchase.

2. website promotion, SEO is very important, bidding is equally important, the sales of these clothing brands; in the process of promotion, every store, every customer who buys a product, should give a promotional leaflet, clearly giving the website's website.

This leaflet can be done on gifts, such as calendars, bags and so on. At the same time, when clothing brands advertise on TV, they only need to add Web addresses and sit down and recommend them.

3. website maintenance (operation), we should pay attention to constantly updating the content of the website, there should be a special content update staff, according to the requirements of the company or the franchisee to update the content on the webpage, so that the webpage can form a live media.

4. the mode of the website can be done by the enterprise itself or by the partnership of the exclusive store. It can also be done by the third party, or it can be made into C2C at the same time. Each mode has advantages and disadvantages, and it should be good at making trade-offs.