Tongxiang Chau Spring Silk Quilt Enterprises Actively Respond To "Quality Disturbance"

"In the name of" life ", we feel that" quality is life ". In October 31st, 6 silk enterprises, including Eno, silksang, silk garden, Tengfei, Warner, and Fung, in zhouquan Town, Tongxiang, Jiaxing, issued urgent self-discipline proposals to the whole industry, calling on the whole industry to start with sincerity management and promote the healthy development of the industry. Subsequently, more than 200 local business executives were competing to sign the proposal and make solemn promises.

Just a few days ago, CCTV's economy Station had some silk quilts in Tongxiang.

In recent years, Tongxiang's silk floss has been developing rapidly, and a relatively complete industrial chain has been formed, which includes silkworm breeding, cotton making, production and sales.

However, because silk production technology is simple and the entry threshold is low, the whole silk industry does exist such problems as small scale, good quality and bad quality, and inadequate marking.

Therefore, the emergence of "quality disturbance" is not accidental.

It is gratifying to note that the silk quilt enterprises in Chau Quan Town, after a painful decision, are making efforts to turn this crisis into an industry standard opportunity.

"We have our own silk floss in the 27 shopping malls in the country, but since October 28th, sales in various stores have dropped by 50%, and many customers just don't buy them.

In fact, our product is not exposed to any problems mentioned in the program. "

Obviously, for Zhang Guochun, chief executive of Tongxiang Warner silk Home Textile Co., Ltd., the negative impact of this credit crisis has already appeared, but it has strengthened his brand publicity.

The boss of the limited company coincides with Zhu Jinmao. "Before the whole market is mixed up, the consumers in the market are always ignoring the quality. The enterprises with regular production are facing great pressure." Zhu Jinmao told reporters that after this incident, the silk industry in Chau Quan town will inevitably accelerate the shuffle and eliminate a number of inferior enterprises. Once the silk is released from the vicious price competition, the enterprises of scale and quality will become bigger and stronger and lead to a virtuous circle of the market. At present, enterprises are actively taking the brand road, and "silver sang" has won the title of Jiaxing famous trademark. The next stage, the company will further improve the level of technology and expand the high-end market. It is not impossible that bad things turn good. Zhang Guochun's idea and Zhejiang silksam silk home textiles

Over the past few days, Chau Chun town's silk and silk quilts have been awarded a self-discipline rule of silk clothing and clothing industry issued by Chau Quan silk quilt Industry Association.

It is clearly stated that in the selection of silk stuffing and cloth, we must resolutely refrain from inferior quality, not stealing, and not mixing other fibers.

At present, the quality inspection of silk has been initiated by the local city government. The two time the enterprise has been found to have quality problems, it will be removed from the trade association immediately and announced on the Internet.