Adidas Said Its Sales Target Was 17 Billion Euros By 2015.
November 9th, Adidas On the 8 day, the company said its sales target was 17 billion euros in 2015, the target rate of revenue growth was 15%, and its operating profit target was 11%.
Comprehensive media reported on November 8th, Adidas (AdidasAG) 8, said the company hopes to 2015.
Sale
The amount will amount to 17 billion euros.
The sale of the world's second largest sporting goods manufacturers said that the company plans to increase revenue in the next 5 years to 45% to 50%, to the 2015 fiscal year revenue from 9 euros in 2010 to 9 billion 60 million euros to 17 billion euros.
HerbertHainer, Adidas's chief executive, said, "we have developed ambitious, yet realistic goals for the next 5 years, and we are striving to create sustainable value."
The headquarters of the German company's revenue growth target of 15% in 2015, operating profit target of 11%.
"Can we achieve the goal ahead of time? This is not impossible, but most of it will depend on factors outside our control," Hainer said.
In addition, it acknowledged that part of the work of the company in the United States needs to be completed.
Adidas is the last major sporting goods manufacturer to announce its medium-term growth target.
Market pioneer
Nike
The company (NikeInc.) said in early 2010 that it expects sales to grow at a high number of units, and that it will earn 27 billion euros in 2015, earnings per share growth of 15%-17% and return on investment of 25%. The bonus of 4 consecutive quarterly earnings per share for target years should be between the total expenditure range 25%-35%.
Puma, the world's third largest sporting goods manufacturer (PumaAG), said in October that sales were expected to increase by a high number of units, and that it would earn 4 billion euros by 2015.
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