Traditional Cloth Shoes Industry Wants To Ride The Fashion Caravan To Break Through The Dilemma.

Cloth shoes are traditional products of the Chinese nation and have been popular in China for thousands of years.

In the past few years, under the impact of western fashion, cloth shoes were regarded as "old land" and were left in the cold palace.

Nowadays, as people's consumption concept moves towards nature, health and comfort, cloth shoes are reemerging.

Cloth shoes industry drives local economic development

Making cloth shoes is a traditional industry of Chen Jia Fang town with a long history.

It is reported that in recent years, the town's shoe manufacturers are increasing every year. At present, the town has more than 100 shoe making enterprises.

In order to give full play to the traditional advantages of the footwear industry and make the product into brand, the town has established the footwear association by regulating the management according to circumstances.

In view of the small size of shoes and single product, in recent years, according to market trends and needs, we have improved the cloth shoes varieties and colors, improved the technological content of cloth shoes, and actively developed products that are beautiful, diversified and marketable.

At the same time, the credit cooperatives of the town give financial support to these large scale shoe manufacturers, giving priority to loans, and are committed to helping the development of shoe industry in the town.

At present, the town's large manufacturers can produce more than 10 pairs of cloth shoes in one year, and tens of thousands of pairs can be produced on a small scale.

A shoemaker can earn 1000 yuan a month, and the average employee can earn at least 700 yuan a month.

Yantai Rong Shun footwear industry leads the development of cloth shoes industry

The cloth shoes, which have always been difficult to please, have become the favorite of high-end, business, leisure and fashion in the building of Yantai private enterprises.

In order to enhance the core competitiveness of cloth shoes, Rong Shun footwear industry has passed ISO9001 international quality system certification and ISO14001 environmental management system certification. In Guangzhou, Chengdu and Fujian, 3 R & D centers have been set up, more than 3000 of which have been independently researched and developed in the year, and the products have declared a number of national patents, and have successfully developed the high-end leisure technology of the footwear industry, achieving about 6000000 pairs of annual output capacity and 200 million yuan of sales revenue.

"Cloth shoes in our country for more than 3000 years of glorious development history, but it is difficult to climb the elegant hall."

Speaking of the current situation of the shoe industry, Han Jirong, chairman of Yantai Rong Shun Shoes Co., Ltd., was bitterly grieved.

This veteran who has been working in the shoe industry for more than 20 years is now a leader in the shoe industry.

Since its establishment, Rong Shun shoes has developed into the largest domestic manufacturer of casual shoes and shoes in 6 years of research and development, production and sales.

In the light of the current situation of cloth shoes industry, enterprises should have strong professional designers, and strengthen the renewal design of styles, colors, fabrics and functions, change people's traditional impression of cloth shoes, and develop cloth shoes in fashion and popularity.

Furthermore, to strengthen functional research and development, health care and health care are the concerns of people. Foot care can play an important role in eliminating diseases and longevity, and cloth shoes have their own characteristics.

This is also one of the most important characteristics of cloth shoes.

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Traditional cloth shoes are also catching up with fashion.

"How much is the pair of shoes?" "178 yuan, one pair, all handmade."

In the corner of Shanhai cooperation area, such dialogues come one after another.

Ma Weijuan, the head of the booth, is a Jingning She nationality. She is dressed in a red national costume. She is very busy.

At 1 p.m. on October 22nd, Ms. Yan, who came from Shanghai, ordered 500 pairs of products for trial sale immediately after seeing these delicate cloth shoes.

These cloth shoes, although the sole is still made of thousands of layers and artificially sewn, the upper is no longer restricted to black, but with various patterns and colors, it looks very new.

"Last year, a Japanese businessman took a fancy to this kind of cloth shoes, and now I have 500 orders for each month."

Ma Weijuan said that cloth shoes were a traditional process, and the fashion elements were integrated into it. It was once she took the product to participate in the art exhibition, and finished it with the help of a painter.

For the current situation of the shoe industry, the industry analysis pointed out that although cloth shoes have a thick cultural heritage, but because of lack of innovation, outmoded style, lack of clear market development goals, forming a strange development circle.

Most cloth shoe manufacturers stay in the price war. They are not sure how to grasp the popular elements. They do not want to invest in technology innovation. They are old fashioned in technology, materials and equipment.

Recently, the organic cloth shoes made of natural sponge gourd plus Organic summer cloth and processed by traditional technology in Dongxiang county have gained the certificate of national organic products, and the price has increased greatly. The market price of each pair of shoes has reached 660 yuan.

This shows the value of product creativity.

It is reported that before the company specializes in producing Luffa series products, because of pure natural and widely sold, but rough processing, so the added value of products is very low.

After the outbreak of the international financial crisis last year, the export of enterprises declined sharply and fell into a dilemma.

In order to get rid of the difficult situation, the enterprise does not hesitate to pay the blood book, invites the talents of technology, marketing, culture and so on to make up the innovative team, develop organic products and declare the national patent.

A series of competitive products have come to the fore, and the strength of enterprises has reached a new stage.

Although some cloth shoe manufacturers have good brand awareness, there is no complete production chain, and they are "born with children". They actually form a "marked and accurate" situation, and brands are going from bad to worse.

Fortunately, with the implementation of the national standard of "moulded cloth shoes", the history of non standard production in the shoe industry has ended, and the healthy and orderly development of cloth shoes industry has been promoted.

Insiders pointed out that China's shoe industry should abandon old, old and old faces.