The Story Of Post-80S Entrepreneurship: Opportunity Is Fleeting.
Li Jinji, born in 1980,
Beijing
CEO is the first brand of China mobile website and the largest wireless virtual community in China, 3G bubble.
There is a story in the new industry circle of wireless Internet that Baidu's Robin Li has considered entering the wireless Internet, but asked everyone around him, everyone said they had no interest, so Robin Li had to give up. This illustrates the status quo. People do not see clearly the development prospects and direction of the wireless Internet industry. At the beginning of entrepreneurship, Li Jinji was also in the "chaos" state. "But I know that we must seize the opportunity of wireless Internet." The opportunity was fleeting, and he knew this very early.
In August 2004, Li Jinji's independent investment "unlimited new space" was established.
When he first started his business, Li Jinji rented a commercial and residential house for office. There were nearly a million venture capital in his pocket, and there were like-minded business partners. Li Jinji did not know what the main business of the company was.
Without reference, Li Jinji and his partners began to explore.
In half a year, they ran 12 projects.
Two months later, Li Jinji found that the number of virtual communities has increased rapidly.
That's it!
It is this "user first" concept that makes 3G bubbles become a short-term bubble.
domestic
The largest and most popular mobile virtual community.
For a time, the top ten venture capitalists in China came home.
For Li Jinji, this is a one-way choice, "the initiative is in our hands."
In November 2005, after 3 months of investigation and negotiation, LIAN CX source and warden international injected 30 million yuan into new infinity.
With venture capital, Li Jinji began to reform, and he wanted to turn the unlimited new space into a clear, divisional and cooperative company.
For example, financial management, most of the previous financial work was carried out by Li Jinji himself. Now, the company has professional staff to manage the financial affairs.
Team building is the top priority in Li Jinji's plan.
Investor
Look at me, and I want to build a team with high executive power and imagination, because in a fully competitive environment, idea is no longer an advantage for you to compete with other competitors.
Now, Li Jinji said that his role in the company is more like a proponent. "If I don't need to do anything on the same day, it means my company is perfect."
As an entrepreneur, Li Jinji is passionate and bold. As a manager, he has the rationality and calmness beyond his age. His post 1980s entrepreneurial story provides an important reference for those who want to start their own business.
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