Clothing Agents Should Deal With "Investment Season"

　 When clothing brand enterprises enter Attract investment And after the peak season, Agent And be prepared for next season. Sale Lay the foundation.

"Behind a successful brand, there must be a group of agents who are always loyal to it, propagate it and sell it." In this sense, agents are really half the brand. However, some brands ignore the strength of this half sky and do not know the reason why "water can carry a boat and can overturn". On the contrary, if the channel of the agent is hard enough, it will also need a long-term excellent product to make profits. Many agents are also willing to find a brand cooperation that can sustain long-term development and stabilize their business. Therefore, when clothing brand enterprises enter the busy season for investment and ordering, agents should also be prepared to lay the foundation for the next season's sales.

　　 Which order proposals are worth believing?

The characteristics of clothing are consumer trends and fashion trends. The styles of products are fast changing, and the fashion cycle is short. Therefore, quarterly orders are particularly important for agents. In order to successfully open a good order meeting, bosses spend hundreds of thousands of dollars or even millions of money to invite supermodels to build a luxurious T station, training for tens of thousands of courses. The choice of venues is a reflection of customer care and thoughtfulness so as to highlight the honorable status of customers and show glory and riches. Under such circumstances, do you choose to spend a lot of money on new models, or do you allow manufacturers to arrange large quantities of orders according to your requirements?

How to deduce or succeed is the key to the long-term success of brand and project. It is also the key to the success of the company owners who want to improve. For the agent, the order is to do exactly the opposite with the manufacturer. After putting aside all the facts and packaging, seeing the nature and characteristics of the product, and making long-term scientific planning and prediction of future market sales, we can help agents win the opportunity in the new season's market competition. Therefore, in order to analyze the ordering meeting, we should be clear about what suggestions the salesmen should be trustworthy.

　　 Is it true that there is no goods that can not be sold?

At the time of the annual order meeting, the Brand Company generally reaches an order target. The most important thing is that the order index is the most important. More than one year, the increase is not only the price of goods, but also the quantity of orders. The regional managers aim at the quantity of orders, stare at the agents and reach the order index. In this process, it is even more powerful and attractive. In addition to the common "if the task can not be fulfilled, the order can be cancelled or the contract can not be renewed, and the purchase discount is increased". This is a threat to forcing customers to place more orders. Some salesmen are also especially good at brainwashing agents, such as the truth that seems very reasonable: "no sale of goods! Only those who can't sell goods." Ask agents not to care about goods, but to increase training for salesmen.

For coercion, many agents are also easy to resist, but for the latter, they often follow blindly. After careful analysis, it is easy to see that this "genuine" is not conducive to the subsequent development of agents. Terminal staff's sales ability is very important, but according to the characteristics and needs of their own region, scientific ordering is the basis for sales success.

Scientific ordering must take account of regional differences, such as climate differences between North and south, consumption habits in different regions, etc. Therefore, different styles and colors will be different for different regions. But most of the brand designers will design and create according to the international trend of every season and the general demand of the market, and will not satisfy the individual market one by one. And selling the clothing that is not suitable for regional consumers in the long run will also damage the reputation of the brand in the hearts of local consumers. {page_break}

　 Is "insufficient orders affecting sales" reliable?

"The quantity of goods is not enough to cause the goods to be missing or broken, so that customers can choose other brands. Without reasonable inventory, a large number of customers will be lost." This is also the reason for training supervisors to indoctrination agents at ordering meetings. A shortage of potential loyal customers may be the last thing your agents want to see. Therefore, according to this suggestion, many agencies have increased their inventory according to the requirements of manufacturers. But is this proposal entirely reasonable?

As Brand Company hopes that customers can place more orders, but as a customer's psychology, they hope to achieve zero inventory and resolve this contradiction. In addition to manufacturers' efforts to help agents analyze inventory data in detail, agents should not follow blindly and learn to make reasonable inventory according to their sales volume.

A sales manager of a brand clearly accounts for an agent: the general scientific and reasonable stock is 30% of the total volume of the season, that is to say, if you order 1000, you sell 700 pieces, and you have 300 pieces, that is, 30% of the total quantity, minus the 10% to 20% return rate provided by the company, so there is only a very small stock left.

　 Is it a good idea to apply for replenishment after the goods are broken?

Although "insufficient orders will affect sales", it can not be the basis for increasing orders, but some agents like to leave the risk of pressing goods to manufacturers.