Agents Terminal Attack &Nbsp, Brand Development Can Achieve Breakout.

Take the brand of chain monopoly. Regional market In order to get the ranking, there must be some large shops, many shops and intensive terminal layouts on the basis of good shops. This is a symbol of strength, a guarantee of services, and it can win customers' awareness, trust and loyalty.

There must be some Agent The county level market has not yet done well, and the head office requires agents to build the core terminal, that is, to attack the prefecture level market. In the early wholesale era, many agents made profits more often, though they accumulated bit by bit, but there were few opportunities for losses. Every day there was "joy of counting banknotes". Now, the construction cost of terminal market is large, and it is easy to lose money. In the aspect of investment, we should shrink our hands.

Although the input cost of manufacturers and agents in the county level market is lower than that in the prefecture level market, the number of county level markets is large, and the cost of investing in the county level market is also a big figure. The number of county-level terminals under some agents with a wholesale income of around 30 million yuan is more than 100, and the total amount of credit is over 10 million yuan. In addition, the county level market is not firmly rooted in the early stage, and it is not very long to enter the local market. Hardware factors such as store location, business district location, image building and other aspects are at a disadvantage. Besides, the distributors in the county market generally have a low concept, and are just a kind of near profit business behavior.

With the goal of win win, with input as the guarantee and the awareness of the first risk, we can have the possibility of being a leader. Terminal market The main solutions are:

1, factory planning: for example, on the basis of doing a good job in the terminal market of the county level, it is required that agents should open 5-10 or more open shops with 60 square meters or more in the area of their prosperous business districts, and build terminals with the agents in the aspects of rent, transfer fees, decoration, advertising and props, so as to harvest the quality terminal market as the goal, and let the sample terminal become the example of leading the market.

2, agent planning: with the support of manufacturers, the strategic customers at the county level will be inclined to support two stores, three stores or even more than 60 square meters. We should not let the original profitable customers turn to investment. We should make this brand bigger and stronger, set up benchmarking market, be responsible for ensuring the dealers' making money, and take the first market share of the boss's position as the common goal of the enterprise.

3, direct expansion: to control dealers who do not attach importance to brand management, dealers do not obey control, buy locally, transform and break through with direct battalions, and make bigger and stronger markets according to the brand strategy of manufacturers and the idea of agent regional planning.

4, persuade some unruly, unambitious and muddle headed customers to stop doing business.

5, capital restructuring: for example, there are more than 100 county-level terminals in the region. Maintaining capital investment in these markets is also a huge figure. Therefore, enterprises are most afraid of breaking up the capital chain. A well-known brand Sichuan agent said: "it is very difficult to expand the blank market now, so we are now eating the old version!"

Concentration is the essence, such as compressing the more than 100 county-level terminal markets of the region, eliminating the rough and acquiring the essence, setting up several key points, and promoting the radiation from this point to the other. At the same time, at least, a lot of funds can be drawn up to carry out the terminal construction of some prefecture level markets equally. Many agents think that customers are more money than they are. They do not know that in the current stage of shoe marketing, more customers and less customers will cause the terrible figures and management bottlenecks of accounts receivable. This indicates that there will be a dead end.

6, management innovation: agents introduce excellent teams, structure branch organizations, system processes, upgrade the "hard work" to "high management" based on wholesale mode, empower professional managers, implement branch operations, and continue to make the market bigger and stronger.

It can be seen that the agent is not without money, but money has become the ineffective bottom of many county terminals, and has bought more orders for some invalid County terminal stores and market lagging factors. This is still some of the previous wholesale ideas of the agent.

Of course, investment is not only aimed at agents or middlemen, but mutual support and input from channel members can link the market changes more effectively.

There is a way out for investment. In 2010, under the new market background, terminal attack is still the way to break through the brand development. Agents should be brave enough to recognize the pulse of market changes, break through the bottleneck of enterprises, link effectively all members of the channel, dare to invest in the terminal, learn to hold together in competition, and strive to stand out in order to seize more market share.