Department Stores Should Be Lenient With Local Brands

　　 "In the shopping mall to buy a domestic belt, shopping guide actually said that they are all foreign goods." Ministry of Commerce Wang Xuanqing, deputy director of the business and services division, said recently that commerce minister shopping found that Beijing shopping center was difficult to buy domestically produced goods. brand Where to go from here.

"Not all foreign brands in department stores."

Wang Xuanqing said that at present, many department stores have upgraded their files for the purpose of upgrading, and they have introduced international brands without any cost. market economy The next hundred stores are the necessary means to improve popularity. However, our domestic brands rushed into the international market and faced difficulties and difficulties, and many brands were forced to withdraw from the market.

"Of course, there are many problems in the domestic brands, the grades are not high, and the services are not good." Wang Xuanqing said, but domestic brands represent national industry, we should learn from Japan and Korea and improve the status of domestic brands.

Wang Xuanqing expressed the hope that the department store would "treat the domestic brand" leniency, and the local department store associations would give assistance to domestic brands, and the department stores should cooperate with manufacturers to develop domestic brands. "After 500 years, we can hardly tell our foreign brands."

Online shopping grab people's department store reflection

"The same commodity sells for 1000 yuan online, and the entity department store sells for 2300 yuan." Recently, Wang Xuanqing heard online shopping statistics found that the price difference between online and offline goods was 2.3 times, and he felt four crises.

At present, online shopping, e-commerce and other new marketing models appear, because of eliminating intermediate links, greatly reducing commodity prices, online shopping began to impact traditional department stores. It is reported that the online shopping market reached about 260000000000 last year.

"Department stores will never die at any time, but there are many problems." Wang Xuanqing said that at the moment, the department store takes the operation of introducing stores into stores and joint point deduction mode, in which department stores only have a "two landlords", and products and marketing are all done by manufacturers, but there are many links in the middle price increase, and the department stores can not grasp the development trend of the industry for a long time. The tight zero supply relationship has led many manufacturers to find their own way out, and have built up exclusive stores, and department stores have lost their channel advantages.

Wang Xuanqing said that the self employment rate of department stores at present is only 5%~10%, and enterprises must be aware of the crisis and gradually increase their proportion and change the "two landlord" mode.

Jinding is expected to upgrade the national standard.

In the future, the national standard of grading and grading of department stores is gradually promulgated. This is the news from the National Conference of Jinding department store. Yesterday, Jinding department store from all over the country gathered in Jiangcheng. It is reported that in 2008, the Ministry of Commerce of the state made the first grading and grading of retail enterprises nationwide, and assessed the service standards of the department stores from aspects of service, environment, integrity and safety. At present, more than 109 cities in the country are rated as Jinding department stores and 6 in Wuhan.

The specification not only makes higher demands for the operation scale, management quality, and information service of shopping malls, but also includes some small links in shopping environment. If there are facilities such as water dispensers, paper cups, public phones, chargers and other facilities, the business area will be more than 10000 square meters, and the annual sales volume of the shopping mall will be more than 200 million yuan. It will own private brands, carry out B2B and B2C business, and realize payment e-commerce.

　　 The Ministry of Commerce said that the standard would be upgraded to a national standard for the department store industry.