Brief Introduction Of Clothing

Located on the East Bank of the Pearl River Estuary, located in the southern part of the city, it is located at the intersection of Guangzhou, Shenzhen, Zhuhai and Macao, Hong Kong and Macao, and the transportation of land, sea and air is very developed. In the past, "smoke and smoke" were prominent in the world. Today, "clothing" is known both inside and outside. It has become a famous "famous Chinese clothing city" and "famous Chinese dress town" at home and abroad. The clothing industry has the characteristics of large scale, high yield, excellent quality, new style, fast shipment and large market. Annual sales of clothing accounted for about 30% of the province's total, accounting for about 20% of the country's total. It has become a leading producer of textile and garment industry, with trade and circulation as the main body, and a complete set of textile and garment production and marketing industrial cluster bases in related industries.

　　
By the end of 2009, the whole town had 1250 garment and garment enterprises on the upper scale, and 250 million garments (sets) of garments each year, with sales of 15 billion yuan and export of 400 million US dollars. About 250 thousand of the 650 thousand permanent residents in the town are engaged in garment production.

　　
There are 23 large-scale professional clothing wholesale shopping malls, more than 10000 shops and more than 300000 square meters of business area. These shopping malls are mainly concentrated in the "central area" of the commercial gathering area of one square kilometers around Fumin fashion city. At the same time, clothing enterprises have more than 15000 stores and chain stores both at home and abroad, and the sales network has covered the whole country, extending more than 40 overseas countries and regions.

　　
There are 147 garment industry supporting industries including weaving, finalization, bleaching and dyeing, zipper, embroidery, buttons, accessories and so on. There are 10 garment accessories wholesale markets, forming a sales area of one square kilometers of accessories, more than 40 kinds of clothing consulting, training and promotion agencies; more than 50 professional logistics, warehousing, distribution and freight companies, and more than 6000 or more buses in and out of China every day. The clothing market has formed a perfect network of clothing industry structure from design, production and sales.

　　
From the perspective of clothing style, the costume is the representative of the "southern style clothing". The clothing design takes the sky, the earth and the sea as inspiration. The material is light and thin. The color shows the bright colors of the blue sky, clear water and green trees in the south. The style and style are closely related to the fashion of Japan, Korea, Japan and Europe. At the same time, it pays great attention to the outstanding style and the charm of the southern Guangdong waterfront, and becomes a style of fashion and highlights the charm of fashion and leisure. From the perspective of product structure, it is mainly fashionable women's wear and casual wear. The clothing enterprises in the whole city produce 60% casual wear and women's clothing accounts for 60% of the clothing market. The products are mainly fashion women's wear, T-Shirts, sweaters and jackets.

　　
After more than 20 years of development, the clothing brand has stepped out of the development path of "no card OEM - brand creation". There are more than 5000 registered trademarks of garment manufacturers at home and abroad. Since the launch of the first International Clothing Fair in 1996, the clothing trade fair has gradually cultivated more than 80 kinds of clothing brands, namely, Ying, Song Ying and Yi Min Du, which have a certain regional influence. The strategic work of garment brand has also achieved some success. A brand structure of "shape" has gradually formed. The brand tier of the three echelon of "regional brand - brand name - national brand" has been positioned as the regional brand aggregation center. At present, more than 30 clothing brands have been awarded the famous brand names above the provincial level, including 1 famous trademarks in China, 3 famous brand products in China, 11 famous trademarks in Zhejiang Province, and 13 famous brand products in Hunan Province.