Beijing Shopping Center Is Pformed Into Consumer Center &Nbsp; Shopping Circle Is The Mainstream.

The expansion of CBD last year, the construction of new shopping centres in the Second Ring Road, and the new Beijing

The emergence of "full time" shopping malls also makes shopping malls deeper into people's lives. It's not so difficult to open doors from shopping malls in the morning to shop closes.

In the following 2011, many of the shops that have gained the sweetness through innovation and joint venture will continue this year.

"Full time" shopping malls

Is "full time" the future trend of shopping malls?

Questioner: Liu Xiao, customer manager of public relations company

Zhou Rui (deputy chief of Hongkong Si Si Si business management group Beijing company)

The commercial market in Beijing has been developing very fast in recent years. The business mode of the city is also experiencing the upgrading process from the second generation to the third generation. The shopping center, which combines shopping, dining, entertainment and leisure, is beginning to get the favor of everyone.

The weather in Beijing is windy and sandy, and the seasons are distinct. It is more suitable for indoor activities in the two seasons of winter and summer.

The design concept of "indoor space outdoor" can cater for the desire of domestic consumers for spacious and comfortable space, and also make up for the limitations of indoor activities.

When shopping is no longer a major event in life, people are no longer satisfied with choosing holiday time to choose clothing shoes and hats in crowded department stores, and begin to pay more attention to the richness and interest of the consumption process itself.

Compared with traditional department stores, shopping centers can provide a wealth of shopping options, while also paying attention to dining through the multi-level dining system, suitable for all ages of entertainment activities, so that the family can stay for a day, but not tired at all.

The shopping mall's spacious and comfortable walkway, beautifully decorated atrium, and the theme events organized by different festivals have made the shopping process an unforgettable experience.

As 2011 is coming, a number of shopping centers that have been concentrated in Beijing in the past 2007-2008 years will enter the adjustment period after 3 years of development. For example, Xidan's great joy City, which has always been popular, will be more closely related to the consumption demand of the younger generation.

This adjustment will also bring new development to the entire Xidan business circle.

The "shopping district shopping festival" advocated recently by the government is also hoping to promote the competitiveness of the entire business circle through quality projects.

It is believed that 2011 will be an opportunity for the integration of consumer habits and the win-win development of business circles. {page_break}

Shopping mall

Will shopping district Festival become the mainstream trend of shopping activities?

Questioner: Susan, marketing director of tourism company

Hong Tao, director of market operation and regulation of Ministry of Commerce, director of Institute of business economics, Beijing Technology and Business University

Beijing's business district in 80s has Wangfujing, Xidan and big fence, they all belong to the core business circle, and the regional business circle is relatively small. Now, this regional business circle is developing very fast, it is estimated that there are more than ten or twenty.

Along with the development of these regional business circles, the status of the core business circle has also declined, and the business circle presents a trend of diversification and suburbanization. This is a very good thing.

It broke the inconvenience of going shopping to the core business district, and solved the problems caused by the increase of urban population.

It can be said that Beijing's business circle has developed from the point to the line to the surface to the current trend.

The appearance of business circles is a good thing. Before, businesses always consider themselves first and decide the business radius with an enterprise as the core. Now, the development of business circles has led to the development of enterprises. The enterprises in the business circle have also established healthy cooperative relations, with discounts and price wars less, avoiding the intensification of contradictions among enterprises.

And according to the regional construction of commercial facilities, according to the economic laws, the different business circles are formed, while the business circle is competing with each other while coordinating development.

This kind of harmonious coexistence development is good for business. The business circle will mature better if it is mature. It will also bring more choices and more convenience to consumers and improve the quality of consumption.

In addition, the development from business district to business circle is not a simple change in name and address, but a law of commercial development. It is a "resultant force".

The business circle has caused an impact on the core business district, and has also seen many old business districts seeing the crisis, and made adjustments to this, which is conducive to the development of the whole business.

So this will definitely be the trend in the future.