Chinese Enterprises Participate In The Exhibition In The US

China to participate in the United States

First, the overall display design and booth image should be able to catch visitors' attention and interest from a long distance.

The booth arrangement of American enterprises to participate in the exhibition is often decided by the strength of the company and the influence it wants to achieve. Some enterprises are arranged in the US style, and some enterprises are arranged in a basic form.

The basic form is a common rectangular semi open exhibition venue. The layout of this site can be arranged on a cabinet table. The audience can move from one direction to another in the same way as parade. This booth is more suitable for a wide range of exhibitors. It needs to order at least two or more adjacent locations for overall image design.

The basic venues can also be arranged on the basis of the most basic booth and arranged in a U shape semi open exhibition, where the products are placed inside the booth and on the back and sides, and the propaganda materials are placed in the center or slightly inside, in order to attract visitors to go deep into the booth.

The drawback of this arrangement is that the visitors may be lost.

The art exhibition venue is usually three open peninsula. Visitors can approach exhibits, posters, screens and other facilities from all angles.

The layout cost of the art shop is high, but the effect is better.

There is no sense of distance from visitors. Sales promoters stand at different outlets or paths to introduce products to visitors from different directions, and arrange immediate promotion and product introduction activities.

Two, organize on-site activities.

Holding exhibitions in the United States is the best time to promote products and set up corporate image.

In order to maximize the use of exhibition time for two or three days, site management and activity planning are very important.

Past experience shows that some exhibitors in China are slightly tired because of the preparatory work for the exhibition. Once the opening of the exhibition starts, they think that "nothing is wrong" and "let the audience themselves look good."

The idea of some Chinese exhibitors is just a misunderstanding.

Site activities are the best time to promote products and set up corporate image.

How to attract guests to stop, how best to distribute small gifts, how to identify potential customers, how to arrange the time of product introduction, etc., are all issues that Chinese exhibitors need to carefully study and design.

In some large-scale exhibitions, some of the powerful manufacturers in the United States will hold on-site activities, and some even arrange new product introductions and raffle activities to compete with the competitors in the same field.

The ability of a moderator to control audience's emotions is also important.

If only a skilled technician makes a product description, I'm afraid the audience will run away.

Other site layout details such as lighting selection also play a finishing role.

In addition, some American companies will display candy on their own stand, so that they can enjoy themselves and their intimacy and ease of fatigue will naturally appear.

If Chinese exhibitors go all the way to bring Chinese candy and candy utensils for visitors free of charge, the effect of EQ is much better than that of IQ.

Three, Chinese exhibitors should pay attention to improving their quality.

How to identify customers in a short time, how to respond to questions pertinent, and how to effectively introduce the company profiles and product characteristics, all of which require exhibitors to have a very high quality.

In contact with customers, especially for customers who have placed orders, we should explain to them the sales policy, including the product name, quantity, delivery time, the replacement of shortage products, the payment method of product payment, pportation cost and pportation time, and the replacement of products, etc. the details are clarified as far as possible.

Besides, it is not easy for Chinese enterprises to participate in exhibitions in the United States. Therefore, it is important to record each customer's business background, product requirements and other specific features for future liaison.

The work to be done after the exhibition includes sales volume and delivery time statistics, customer card and registration form collation, exhibition experience summary and so on.

After China's accession to the WTO, domestic enterprises have directly participated in international market competition and become an urgent task for enterprises to study and solve.

Participating in exhibitions abroad, especially participating in international trade exhibitions, is not only the first step for enterprises to understand the international market, but also the most important way to expand overseas markets.