Home >

Clothing Marketing "Catching The Eye": Highlighting The Characteristics Of Clothing

2010/11/15 16:25:00 64

Fashion store.

The concept of fashion clothing is very extensive. It can involve all kinds of clothing and accessories, and it emphasizes the symbolic meaning of fashion more than the fashion concept, and attaches importance to the actual performance. Therefore, fashion clothes often use a certain or a few popular elements for design, such as color, style, fabric, etc., so that the fashion features of clothes are very prominent. Generally speaking, the costumes are expressed in the commonality of fashion.

Because the life cycle of fashion apparel is short, most of them are clothing with medium and high rank, and its popular characteristics are more important than brand image, so it is suitable for multi brand combination operation in marketing.

High grade women's clothing store.

Upscale women's wear

Generally speaking, it is a high-end garment with the emphasis on design originality and the designer brand as the representative.

The high-end women's clothing has incorporated considerable innovative consciousness and aesthetic elements in modeling, material selection and production. It pays attention to the cultural taste and connotation in the use occasions and purposes. The high-end women's clothing embodies the need of social etiquette in the civilized society, and emphasizes the status and identity of the wearer.

Because of its high price and special market positioning, high-end women's clothing is also different from other categories of clothing in marketing, usually in the form of exclusive stores.

The VMD design of high-end women's clothing stores should be based on the pursuit of taste, personality, embodiment of exquisite and elegant style, and the overall sense and artistic atmosphere are not comparable to the general clothing stores.

Men's Wear

Shop.

In a strict sense, men's clothing does not refer to men's clothing, but refers to formal dress, formal dress and so on. With the gradual change of dress concept, the category of men's clothing has been expanded, but it is still limited to social and business costumes.

Men's clothing is relatively simple in form, but characterized by excellent workmanship and exquisite science, it is suitable for brand management.

Therefore, there is "men's wear cards, ladies wear wear" one said.

The VMD strategy of men's clothing store must emphasize the common characteristics of the clothing category and display the brand's personality style and image characteristics.

Casual wear shop.

along with

Clothing concept

Increasingly inclined to nature, independence and freedom, casual wear has become a large category, and has developed many categories such as sports and leisure, business and leisure, home and leisure.

Casual clothes, no matter in style, material and color, reflect the characteristics of relaxed, free and unfettered, such as natural materials and knitwear are widely used in casual wear.

Casual clothing has strong applicability and large market space, so it is suitable for operation as a popular brand, and is more common in chain operation.

In the design of VMD, casual clothing can be very flexible and free, so that it can complement each other's clothing characteristics. The atmosphere in the shop must be relaxed and casual, and the merchandise should be watched and picked easily.

Sportswear shop.

People wear sportswear not only for the needs of sports activities, but also for their physical and mental health, courage and undaunted spirit. Sportswear is a clothing type that all young people love.

Sportswear is also suitable for brand management. In fact, sportswear has many famous and even top brands, such as Nike (NIKE).

The sportsmanship's VMD program focuses on the spirit of sport and the heroism of human beings pcending themselves and striving for excellence. Generally speaking, sports and sports are obviously represented as brand images, so that they can cater to the worship psychology of customers.

Ladies underwear store.

Underwear is a kind of personalized clothing, used for private personal living space, and also a personalized garment, which requires the wearer to be highly fit in body and character.

Because underwear is close to the human body, it is highly demanding for workmanship, materials and styles. Therefore, it is widely valued. There are many famous underwear brands worldwide.

Because women's underwear is an important category, special brand management should be adopted to attract customers with brand image and excellent quality.

When underwear is displayed, the display of product quality and fabric and style is the focal point. Therefore, it is suitable for using standard human models to display.

Children's clothing shop.

The concept of children's clothing in broad sense includes children's clothing from all stages of infant clothing to juvenile clothing, but the general rule is that the fabric is soft, the style is loose, the colors are bright, and the designs are lively and interesting.

Children's clothing is the most popular commodity, and the mode of operation can be varied.

When carrying out the operation of children's clothing stores, the most important thing is to consider the psychological characteristics of small customers. We should use wide open space, bright and changeable lighting settings, a wide array of commodity combinations, and vivid and interesting decoration to attract children's attention and create a cheerful shopping environment.

In addition, fresh toys and a mini light field often play a good role.