The Fable Of Marketing Fables
營銷寓言之巧舌如簧
There are always people who change their faces. They can always turn danger into danger in dangerous situations.
These people act on their own initiative. Today, they raise their left hands to support this doctrine and raise their right hand to support that doctrine tomorrow.
A bat is resting on a tree. It may be a good dream, and it falls down carelessly.
It's nothing, but what's terrible is that there is a den of weasels under the tree.
The weasel, who was taking a leisurely walk at the door, suddenly saw a bird fall. He was so happy that he grabbed the bat. "Ha ha, and the delicious food brought to the door. Today, I will try the taste of your little bird.
Well, how does your little bird look like a mouse? I don't want to eat dirty mice. "
The bat quickly pleaded, "please wait a minute, Mr. weasel. I am not a little bird. Do you think these wings are not long enough for a feather? Do birds have no feathers? So I am a real rat!"
"Really? Let me see."
After examining it carefully, she found that the bat was indeed like a mouse and sighed and said, "cough, I thought it was a good meal to eat."
So the bat was lucky to escape.
The bat congratulated himself on his big fortune and was pleased with his intelligence.
However, it was a careless and conceited fellow who thought there would be no danger.
Unexpectedly, the unexpected situation has changed.
On the second day, when it was dreaming on the same branch, it accidentally fell to the weasel's nest.
Today, Mr. weasel went out for food. Only the weasel wife sunbathe himself in the doorway.
Mrs. weasel looked at the bat and couldn't help herself. "It's great. I heard my husband say yesterday that a mouse fell here, and today I met again. It's a providence! To me, rats are the most beautiful food!"
The bat hastened to cry, "Mrs. weasel, I am not a mouse, I am a bat!" Mrs. weasel never heard of the name of a bat. She wondered, "Oh, the name of your mouse is quite different. I will taste it."
The bat became frightened and said, "Mrs. weasel, the bat belongs to the birds. I am a real little bird! Do you believe the wings? Do the mice have wings?" listen to it, Mrs. weasel feels that it looks really different from the mouse.
And Mrs. weasel was the most disliked bird eating, because the bird would fall its appetite, so it was very angry to drive the bat away.
In this way, the bat changed its name two times and finally managed to escape.
Revelation:
This bat can be said to be very clever. It knows how to take different measures in the face of different forms.
And excellent.
Enterprise marketing
People should cultivate such decisiveness in their business strategy. He should consider what methods he should take in order to achieve the desired results when formulating strategic countermeasures.
They should not only know how to use various analytical methods, but also decide how to accomplish their goals.
Principles and policies
It is also necessary to know how to judge the situation of competitors more accurately.
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