The Marketing Of Brand By Asian Birds

Recently,

As the exclusive sponsor of China's national small team, this bird shows the public a new Asian Games special equipment, which has more than 30 categories, including race suit, T-shirt, T-shirt, sweater suit, short cotton jersey, pull rod bag and so on.

As early as in November 2006, the "noble bird" formally allied with the China Sports Administration's small ball sports management center and became the equipment sponsor of the 8 China national sports team.

The company provides professional equipment and sponsors 8 Chinese national teams to participate in the Doha Asian Games.

Nowadays, the great bird has become the most popular sports brand in China during the Asian Games in Guangzhou.

Among them, golf balls, bowling, rugby, billiards, squash, rattan, cricket and toss are all included, except for throwing the ball, and the remaining seven are all Asian Games.

It is understood that the design elements of the award winning clothing of the Asian Games are "water" and "fire" as the theme elements. "Water" symbolizes the wave's magnificence, goodness and softness. "Fire" symbolizes intense passion and strong Yang. It embodies the concept of "passion and harmony" and the spirit of sport in the Guangzhou Asian Games.

In the pattern elements, the image of "water" and "fire" is applied to the digital printing of scientific and technological content. In the performance of colors, the perfect matching of the same elements with flamboyant red and gold is a strong visual impact. Red represents the red flag of the Chinese flag, the golden ornament symbolizes honor and victory, and also indicates that Asian athletes win the gold medal.

In addition to all 28 Beijing Olympic events, the Asian Games has also set up 14 competitive events with Asian characteristics and mass basis.

Among them, the cricket project was first introduced into the Asian Games arena, and the rattan ball in Southeast Asia has added the regional charm to the Asian Games, which will further promote the popularity and development of the pellet sport.

Lin Tianfu, chairman of the great bird bird, said: "the Asian Games convey a concept of participation. We should put the national sports in the center of the sports arena.

After all, the Asian Games are a joyous gathering, not only for athletes from all countries, but also for athletes to feel the joy of sports and feel the passion of Guangzhou Asian Games.

In addition, the bird also created a brand new TV TVC advertisement. In the video, you can see the action of the costumes and strong sense of attack of the Asian Games sponsored by the great bird bird, which has injected the sparks of the "holy fire" produced by the collision of golf balls, billiards balls and bowling balls at close range.

Through the natural lens switching, dazzling special effects, progressive progression, relaxed music and imaginative jigsaw puzzle, the Asian Games arena has become a carnival of sports.

It is reported that the new advertising film will be held during the Asian Games cup.