Humen Clothing Fair: Cost Increased &Nbsp; Garment Machinery Exhibitors Increased Significantly

The fifteenth China (

After 15 years of development, China (Humen) International Garment Fair has nurtured a number of garment enterprises such as YISHION. It is an important driving force for Humen clothing today.

The theme of this fair is "brand, wealth, fashion and international".

In this year's more than 700 clothing exhibition stands, more than 40 companies have spared no expense in opening special booths, more than half of them.

Compared with previous years, the biggest highlight of this year is the separation of clothing machinery booth, the former mechanical exhibition and the clothing exhibition together.

This year, the machinery exhibition "another portal" held the first international trade fair of clothing machinery exhibition in Humen at the same time in the International Garment Machinery City of Humen, with a total area of fifteen thousand square meters, exhibitors of up to more than 160, and only more than 30 last year.

Industry analysts believe that the surge in machinery booths is mainly due to recruitment difficulties and labor costs rising, and enterprises want to rely on mechanization to reduce dependence on labor.

At the same time, because of the rising cost of raw materials, enterprises are expected to reduce costs by increasing efficiency through mechanization.

Reduce costs and show great powers

This year is a year of pain in the apparel industry. Cotton, an important raw material, has risen from 17000 yuan per ton in the early September to about 30000 yuan per ton.

"One price per day."

Many exhibitors said.

However, these costs are difficult to pmit to the clothing price.

"Relatively mature brands, pricing will be very careful.

Customer loyalty is based on price and quality. If the price is raised substantially, the customer will be lost. "

Hu Fei, director of clothing brand marketing, said.

At present, spring and summer clothing has started production next year. Most enterprises only raise 5%-15%, which is far behind the level of raw materials.

This means that enterprises have to bear the cost pressure themselves.

Wei Lin, vice president of China Apparel Association, said the pressure on production costs will increase next year.

In the face of the rising cost and the difficulty of raising prices for finished products, garment enterprises are also using all means to reduce production costs.

For example, he is working hard on design and fabric.

"The design pays attention to the fashion sense of clothing, which makes consumers feel value for money. The space for raising prices is larger than traditional clothing and the profits are also great."

According to the official of imimu, the fabric is relatively inexpensive, such as imitation wool instead of real wool.

Zoe clothing is also designed to work hard, such as reducing the complexity of the style, reducing the use of materials, and the quality of raw materials has also declined.

In addition, enterprises also reduce costs through e-commerce, scrap recycling, daily expenses and so on.