Kangnai Brings High-End New Products Such As Kangnai Family To Shanghai International Leather Exhibition.

November 23rd, China's footwear industry leader

Upgrading to "high-end brand"

Qianmen business circle is one of the traditional business circles in Beijing. It has a long history of more than 570 years.

After massive renovation and renovation, new vitality is emerging.

At present, not only has gathered more than 100 old brands here, but also attracted apple, Starbucks, Rolex, Nike and other internationally known.

Zheng Xiukang, chairman of Kangnai group, said that the opening of Beijing Qianmen boutique flagship store proves that the global marketing network of the group is growing steadily and optimally in steady development.

It also helps Kangnai to upgrade from "high-end manufacturing" to "high-end brand" and lay a solid foundation.

He also said that Kangnai could set up a camp in the front door of Beijing, which collects more than 100 old brands and many international brands, indicating that it has made a big step towards the vision of becoming a world famous brand and accomplishments of Kangnai foundation.

Zheng Laiyi, vice president of Kangnai group and general manager of marketing company, said that twenty-first Century will be the "experience economy era". Kangnai, through this "boutique" approach, echoes the arrival of the "experience economy era".

He hopes to give consumers a better shopping experience through the unique selling atmosphere of high-end channels.

He revealed that in the future, Kangnai will set up boutiques in more cities in China, so as to fully create the "experience center" of Kangnai brand communication with consumers.

Compete with world famous brands

The industry analysis, behind the Kangnai "boutique" tactics, not only carries the great mission of the "Thirty - standing" Chinese shoe king - inherit manufacturing advantages, create high-end products, cultivate high-end brands, and also send a clear signal to the world shoe industry - in the near future, more Chinese independent brands will compete with world famous brands in the high end of the global shoe industry.

Although this is a pressing matter and urgent task for the whole Chinese footwear industry, the commerce ministry officials believe that "the rise of Chinese brands in the global market is irresistible and no force can change and stop this fact."

Xu Yong, the vice chairman of the China Light Industry Federation and honorary director of the China Leather Association, said that China now produces 10 billion pairs of leather shoes annually, accounting for 65% of the total world footwear.

But China is a big shoe industry, not a powerful shoe industry. It is in the low end of the world footwear industry's value chain, and has neither pricing power nor discourse power.

Our biggest weakness is the lack of a number of brands that are known in the international market.

Kangnai has made many useful explorations in building international brands. It is "the first to eat crabs" in the Chinese shoe industry's "brand going out" and high-end brand building.

It is understood that, as a representative of China's high-end leather shoes, Kangnai shoes always follow the principle of high quality and high grade. Its export unit price and overseas sales average price are at the highest level in the same industry in China.

In Beijing Qianmen boutique, such as "Kangnai family" series of high-end leather shoes priced at 1200-1800 yuan.

Kangnai staff said that after that, the company will also launch more high-end leather shoes for the target audience.