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Lin Zi Han: E Fashion Starts At T Stage.

2010/11/23 17:08:00 192

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A little evening dress series.

This is a slight lateness.

Two weeks ago, China International Fashion Week "I have seen" on the show list. Jo Shi Lin Zi Yan e banquet "At the moment, I didn't feel relieved. I know the famous designer Lin Zai, who has won the title of "the ten largest designers in China" and is a woman who looks like water. If I didn't know the origin of it, I thought it was an ordinary fashion brand. As for the theme of "e banquet", I was just a flash in my mind. Did Lin Zi Qi start the futuristic line?

Until last week, in the video of NetEase, I opened a pair. Lin Zi Han The interview revealed the great significance of this show: if Rutisher is a brand of online women's clothing that only sells on the Internet (which makes me realize the reason why the show is called "e banquet"), this show is the first time that China Fashion Week has invited the online fashion show. It is also the highest and the most magnificent trend for the domestic online fashion brand. Under such a premise definition, it has the meaning of announces the arrival of China's high-end fashion e-commerce era.

Looking back, in the past one or two years of interviews, I have actually met designers who design for online fashion brands, and the most famous one is Zhang Tian AI. She designs clothes for Taobao's "little bug Mi Zi", which is very young and very different from her usual gorgeous and charming style. I remember very clearly now that she told me the news with a gorgeous expression: "the clothes I designed are not cheap, but I heard that sales are good."

Chic talk's dream works.

The ginger tea of chic talk.

Another impressive online fashion brand is chic talk. The release of chic talk's T station is probably the first example of the e fashion brand entity that I first came across. Two years ago, it was already doing such a thing at the beginning of its establishment, but it was only a small scale. Chic talk has its own regular designer, and also has a special designer. Every piece of clothing will show its design hand and show its respect for originality. Today, its founder, Zhou Xiaowen, is still sticking to this business philosophy, attracting fans with high cost performance rather than low price.

Recently, I was looking at an interview with VANCL founder. Chen said he did not think that the growth rate of VANCL was completely beyond his expectations, and that the growth of V+, the website brand associated with it, would be so fast. The reason is that one of the important reasons is that relying on the Internet saves the cost of many traditional channels, and VANCL has its own original design, which is truly fashionable, fast selling and cost-effective. I feel very good about this passage, but he said he used to wear Zegna shirt before, but now he only wears VANCL. This is somewhat hypocritical and obscures the difference between luxury brands and fast fashion brands. The combination of original design and the Internet can only be displayed in fast fashion in terms of China's current national conditions.

In this regard, Lin Zi contained a good grasp of the "e banquet" show in the poem of "the e", plus practicality and flu. Maybe it's because too many "first time" is on the show that there are too many works, not only for work clothes, casual wear and evening wear, but also for the wedding dress series. It really looks like a "dress banquet", but it loses the focus of the show. Perhaps there are not many people on this road, and the road has not been formed, so that the brand and designers have been rubbed away with some creativity.

But it doesn't matter. It's just the beginning of e fashion's T.