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Shenzhen Women'S Clothing Enterprises Enter Luxury Market

2010/11/23 18:15:00 51

Recently, a grand fashion show was staged at the banquet hall of Jun Yue Hotel, one of the leading clothing companies in Shenzhen.

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The group formally announced fifth major brands OBBLIGATO

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The birth of the famous movie stars Pace Wu and Zhang Yuqi was presented in full fashion, and the French romantic style of high-end women's clothing was interpreted in person.

OBBLIGATO Olivia is the movie.

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The group is the latest masterpiece after the four major brands of YINER, PSALTER, INSUN and SONG OF SONG. At this stage, the fashion group's initial implementation of the brand strategy of high-end women's clothing will jointly build the first camp of China's high-end women's wear with the top four brands, opening up the first of China's luxury goods.

Data show that the number of women made in China has surpassed the total output of all countries in the world. However, a strong contrast with the big manufacturing countries is the collective aphasia of Chinese women's clothing in the international luxury industry.

Chinese women's clothing only accounts for the 1/5 market in the world. Chinese women's clothing is rarely seen on the international luxury stage.

Today, top fashion giants such as PRADA and CHNAEL have been rushing to China. Chinese women's clothing is clearly aware of this problem.

As the "capital of Chinese women's clothing", Shenzhen now occupies half of the country. As the fifth new brands released by the fashion group, a representative of Shenzhen enterprises, it may provide a direction for Chinese women's clothing to open the door to international luxury fashion.

The Shenzhen Commercial Daily reporter learned from on-site interviews that OBBLIGATO Olivia was presided over by Nicola del Verme, a famous fashion designer in Italy. His creative inspiration came from the aristocratic culture, art and color of France. She was beautifully tailored, creative design, applied advanced fabrics, painted luxurious and luxurious style, and made women's sweetness and charm beautiful.