Depth Analysis Of The Future Development Trend Of Ceramic Industry

Premier Wen Jiabao was once the government of 2008. work The report said that since China's reform and opening up, China has made great achievements, and there are still many problems in our economic and social development and government work. The development and changes at home and abroad make us face many new challenges and risks.

There are many problems that need to be solved in the process of reform and development in China. Solving these problems is the focal point of the government during the "12th Five-Year" period. This is also related to the transformation of all walks of life and how to formulate a "guide needle" that meets their own development requirements.

Problems in China's ceramic industry

The faster the industry develops, the more problems will follow. With the rapid development of our national economy, especially the rapid development of the real estate industry, the rapid development of China's ceramic industry has been promoted. According to the classification standard of national economy, the ceramic products manufacturing industry includes 4 major sub sectors, including sanitary ceramics, special ceramics, daily ceramics, gardens, furnishings and other ceramic products. According to the relevant data, in the 2005-2009 years, the ceramic industry is generally increasing in size and the number of enterprises has increased from 1528 in 2005 to 2183 in 2009. The total assets have also been increasing, from 58 billion 427 million yuan in 2005 to 79 billion 730 million yuan in 2009, and in 2008 and 2009, the asset growth rate has remained above 13%, and the total liabilities growth has slowed down, the growth rate has dropped 6.09 percentage points. In the 1-11 month of 2009, the total output value of ceramic industry reached 124 billion 133 million yuan, an increase of 17.60% over the same period last year. The total industrial output value of 1-11 months in 2009 increased by 7.72 percentage points from 1-11 months in 2008.

During the outbreak of the international financial crisis in 2008, China The ceramic industry is facing a severe decline in demand, a substantial reduction in exports, a large increase in inventories, and a large loss in production enterprises. Since 2009, the production and operation of China's ceramic industry has gradually improved, and the total industrial output value has maintained a certain speed.

Judging from the existing problems in the development of the industry, the following five aspects are mainly manifested. Aspect :

First, the state's macro management of the industry is out of control, and the "vacuum" phenomenon appears in the micro management, which makes the industry into chaos and unable to extricate itself. After the separation of government and enterprises, the industry lacks effective planning, regulation, supervision and organization and management. It has not formulated a set of effective standards for industry access and supervision in time, leading some local governments to blindly follow suit and engage in industries so as to cause disorderly competition between regions and regions. At present, nearly 20 local governments in China are vigorously developing the ceramic industry. Due to the lack of scientific industrial planning, coupled with imperfect industrial support, there are duplicated construction in all parts of the country, which wastes a lot of resources of the state, pollutes the environment, and causes serious overcapacity in the industry. If the state fails to introduce relevant macro-control policies in time, the industrial disorderly competition will become increasingly fierce.

Two, the scale of China's ceramic industry is generally small. China's ceramic industry is a labor-intensive industry dominated by private economy. Most enterprises belong to small and medium-sized enterprises, and the scale is generally small, resulting in confusion in market operation. According to the survey, so far, less than 100 enterprises have annual output value of more than 500 million yuan; less than 20 enterprises are over 1 billion yuan; less than 5 enterprises are over 3 billion yuan, and only one new Pearl family is worth more than 5 billion yuan. Because of the small scale of enterprises, it leads to problems such as poor credit, high level of technical personnel, poor management, poor product quality, low service level, poor price management, poor technological innovation, backward production facilities, environmental protection investment, irregular tax behavior, commercial bribery, low value-added products, waste of resources, irregular employment, difficult sales channels, low mass brands, lack of international competitiveness, and difficult implementation of national laws and regulations. Therefore, the industry integration has reached a critical period. If this situation can not be improved, the vicious competition in the industry will become more and more serious, and the survival environment of enterprises will be even worse.

Three, the technological innovation capability of the industry is poor, and the added value of products and labor is low. So far, most of the products of ceramic enterprises in China are modeled on developed countries such as Italy, Korea and Japan. Most enterprises are mainly engaged in extensive processing and manufacturing, with poor capability of independent research and development. According to figures released by the National Bureau of statistics in 2009, in 2008, there were about 42.6 industrial enterprises in China (above 5 million yuan), with 88 million 480 thousand employees, 50 trillion and 700 billion yuan in total industrial output value, 3 trillion and 100 billion yuan in total profits, 6.1% in average profits, and an average annual output value of only 47 thousand yuan, with an average annual wage of about 16 thousand yuan per person. Among them, there are about 17.9 light industrial enterprises, about 36 million employees, total industrial output value of about 14 trillion and 500 billion yuan, total profit of about 850 billion yuan, the average profit of enterprises is only 5.8%, the average annual output value is only 40 thousand and 200 yuan, and the annual per capita wage is about 15 thousand yuan. For example, the value of a ceramic toilet is about 70 dollars sold by the Chinese to the Americans, but the number of Americans sold to Americans is as much as 1500 dollars. According to expert statistics, the wages of manufacturing workers in China's ceramic industry averaged 65 cents per hour, and the average wage of American workers was 16 dollars per hour, the former being about 4% of the latter. It is obvious that the gap is so great. If we want to solve this problem, we must create a transformation from China to China. The state must increase the support of technological innovation, encourage the vast number of ceramic enterprises to actively innovate, and at the same time, we must increase the protection of intellectual property rights. Otherwise, innovation can only be empty talk.

Four, the talent structure is unreasonable. China is a big country of industrial manufacturing and agriculture. We need more industrial and technological talents. According to statistics from relevant departments, the number of graduates from colleges and universities in 2001 was 1 million 150 thousand, and the number of unemployed people was about 340 thousand, accounting for 30% of the total number. In 2008, there were 5 million 500 thousand, the number of unemployed persons was about about 3300000, accounting for 60% of the total number; in 2009, the number of graduates and the number of unemployed people in 2008 remained basically balanced. This shows that, on the one hand, the employment situation of college graduates is becoming more and more serious. On the other hand, the employment of enterprises is difficult. Over the past two years, there has been a serious shortage of industrial workers in China's ceramic industry, and recruitment has become increasingly difficult. The reason for this situation is the disorderly enrollment expansion of colleges and universities, the unreasonable majors and poor educational quality, and the serious disconnection between the five levels of "politics, production, marketing, learning and research". If China's education system can not be reformed, the contradiction between supply and demand of Chinese talents will become more prominent in the future.

Five, serious waste of resources and serious damage to the ecological environment. Since the beginning of reform and opening up, China's economy has grown at an average rate of 9.5%, and has achieved glitzy achievements. On the one hand, too much raw material is consumed in development. According to Pan Yue, deputy director of the environmental protection administration of China, told the media that the raw material needed by China to create $10 thousand worth is 7 times that of Japan, nearly 6 times that of the United States, and perhaps even more embarrassingly the result is 3 times more than that of India. On the other hand, the ecological environment in China is seriously damaged. At present, China has a population of 1 billion 300 million, which is 2 times that of 50 years ago. By 2020, China's population will reach 1 billion 500 million. The process of urbanization is accompanied by desertification, and the habitable and available land is half of what it was 50 years ago. Every year, China constantly strengthens its image as an economic mythical kingdom. But the miracle will soon end, because the environment can not keep pace with development. 1/3 has been attacked by acid rain in China's land. Half of the 7 rivers are completely useless, while another 1/4 Chinese do not have pure drinking water. 1/3's urban population has to breathe polluted air. Less than 20% of the rubbish in cities is treated in an environmentally friendly way. According to media reports, China accounts for 5 of the 10 most polluted cities in the world. Air pollution has long been a major problem in China's cities. Because air and water have been polluted, China's GDP has lost 8-15%. That does not include the loss of health problems. The price that people pay is that the cancer of 70-80% in Beijing is related to environmental pollution. Lung cancer has become the number one killer in China.

Ceramic industry is an industry with high pollution and high resource consumption. The disposal of scrap garbage and the occupational disease management of employees are two major problems restricting the development of the industry. The main reason for this situation is that the state and local governments have not done enough environmental protection in the past, and the sense of social responsibility of entrepreneurs is not strong enough. If we want to solve the pollution problem of manufacturing enterprises, we must first break all kinds of local protectionism and let enterprises pay a heavy price for their bad behavior. From the perspective of national management, I think the best way is to implement vertical management of environmental protection departments in all parts of the country so as to get rid of the administrative control and interference of local Party committees and governments at all levels. Of course, this is just my wishful thinking.

China will have seven economic zones in the future.

From the perspective of China's future economic development, China's ceramic industry will also form seven industrial sectors. Industrial area (Note: if the local government fails to make industrial planning in a timely manner, the specialized market can not be centralized quickly, and the competitiveness of Foshan ceramic industry will be weakened); the two is the Fujian Haixi plate with Jinjiang as the axis of industry, including the surrounding Chaozhou, Dehua and Taiwan provinces, etc. the three is the Qilu plate with Zibo as the axis of industry, including the surrounding industrial zones such as Zibo; the four is the East China plate with the industrial hub as the center of the industry, which includes the surrounding high, upper, high, and so on; five is the Western plate with the axis as the industrial axis; the six is the Zhongyuan plate with the axis or the pivot as the axis; seven is the Northeast plate with the Faku as the axis. The first is the "Pearl River Delta" plate with Foshan headquarters as the axis of the industry, including the surrounding Sanshui, Kaiping and Shunde districts. God disposes. The formation of these industrial axes is not only a factor promoted by national strategy, but also more importantly, whether the local governments can seize the opportunity of industrial transformation in a timely manner, change their concept of development as soon as possible, and achieve scientific planning and effective integration.

With the adjustment of the national strategy and the maturity of the market economy, the sense of cost will continue to grow. It is foreseeable that in the next 10 years, once the industrial axis of various regions is formed (large wholesale market), the local manufacturing industry and various industrial facilities can catch up in time. Foshan will be threatened by the separation of business flows. Because businesses from all over the world will not be able to purchase goods, and at the same price or lower price, they will choose a wholesale market with a distance of not more than 5 hours. Therefore, if Foshan wants to maintain its current position in building ceramics, the only way out is to improve the business environment of the market as soon as possible, to make the headquarters base truly solid, and to seek cooperation with local governments in the axis area as soon as possible under the conditions, so as to make Foshan's ceramic industry orderly transfer, export scientific brand resources and quickly occupy the commanding heights of the industry.

Choice is often more important than effort. For the vast number of ceramic enterprises, when choosing the investment location, we must combine the industrial development planning of all regions, seize the favorable opportunity for the government to create regional brands, seize the commanding heights of the industry in time, and obtain the maximum return with the minimum investment through various preferential policies. This is also an inevitable choice for the vast number of investors to remain invincible.